Features Add Flexibility to Address Real World Challenges Faced by Marketers and Agencies
Needham, MA – January 15, 2013 - Cross channel marketing attribution software provider Visual IQ today introduced two new features to its IQ Intelligence Suite, the company’s modular marketing attribution solution. The features enable brands and their agencies to easily tailor the data brought into and the recommendations delivered out of their products to directly match clients’ business-specific needs.
DimensionFlex Mirrors Client Taxonomy
DimensionFlex, a new feature within the IQ Envoy product, ensures that the analyses, insights and recommendations derived from the data that feeds the attribution process map directly to each client’s unique business taxonomy. By providing maximum flexibility and configurability, DimensionFlex enables marketers to:
ScenarioFlex Enables Simultaneous Conversion Objectives
ScenarioFlex, a new feature within the IQ Sage product, enables marketers to utilize the scenario-planning, media spend recommendation generation and optimal media plan production capabilities in pursuit of multiple, simultaneous conversion objectives. This feature allows marketers to:
“We’re in the business of making marketers’ jobs easier and more productive by increasing the success of their programs. These two new features, which represent the latest innovations in the IQ Intelligence Suite, ensure our products deliver intelligence that is as relevant as possible to our clients’ real world ecosystems,” said Manu Mathew, CEO and co-founder of Visual IQ. “DimensionFlex and ScenarioFlex make it easier than ever for them to apply the output of our products to the media buying challenges they face every day.”
Both features are now available within the IQ Intelligence Suite, which currently manages more than $5 billion in media spend on behalf of its clients and was recently named a leader in both interactive attribution and cross channel attribution in reports published by leading market research firm Forrester Research.
Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline.
The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for optimization and improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research.