“What-If?” Tool Leverages Historical Performance Data, Attribution Management to Produce Optimal Media Planning Recommendations
Needham, MA – September 11, 2012 - Cross channel marketing attribution software provider Visual IQ today announced the availability of IQ Sage 3.0, an enhanced version of its attribution management scenario planning software module. Sage 3.0 utilizes historical marketing performance data to quickly and easily predict future performance and produce customized media plans that utilize the optimal combination of tactics required to meet specific budgetary, conversion and cost per conversion goals.
Media plans have historically been based on last-click performance metrics, an antiquated process that has come under fire as more marketers have realized the inaccuracy of such metrics. Sage 3.0 enables marketers to avoid the use of this flawed information and deficient media plan outputs by using historical marketing performance data that has been run through Visual IQ’s marketing attribution software and is thus more precise. Marketers can quickly and easily explore multiple different media plan scenarios on-screen and review several “what if?” scenarios, and then produce an executable media plan without the time, effort and cost to perform live tests of potential strategies and tactics.
Part of the robust IQ Intelligence Suite, the IQ Sage module was first introduced in 2008. This latest release introduces several notable features that solve real-world challenges faced daily by media planners, buyers and analysts, including:
“The science and application of attribution management is evolving extremely quickly, so we’re working even harder and faster to stay ahead of the curve,” said Manu Mathew, CEO and co-founder of Visual IQ. “Today’s news demonstrates our commitment to responding to specific needs expressed by our clients that we’re confident will be welcomed by the larger advertising community. They asked for new features to keep up with their changing media planning needs, and IQ Sage 3.0 has delivered.”
Visual IQ’s reporting and forward-looking optimization and planning tools are “tops in the category,” according toThe Forrester Wave: Interactive Attribution Vendors, Q2 2012, and the company’s solutions are used by leading brands and agencies worldwide, including AT&T, American Express, Omnicom, Orange Communications and Zalando.
Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline.
The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for optimization and improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research.