Visual IQ Enhances Its Scenario Planning Software with Release of IQ Sage 3.0

“What-If?” Tool Leverages Historical Performance Data, Attribution Management to Produce Optimal Media Planning Recommendations

Needham, MA – September 11, 2012 - Cross channel marketing attribution software provider Visual IQ today announced the availability of IQ Sage 3.0, an enhanced version of its attribution management scenario planning software module. Sage 3.0 utilizes historical marketing performance data to quickly and easily predict future performance and produce customized media plans that utilize the optimal combination of tactics required to meet specific budgetary, conversion and cost per conversion goals.

Media plans have historically been based on last-click performance metrics, an antiquated process that has come under fire as more marketers have realized the inaccuracy of such metrics. Sage 3.0 enables marketers to avoid the use of this flawed information and deficient media plan outputs by using historical marketing performance data that has been run through Visual IQ’s marketing attribution software and is thus more precise. Marketers can quickly and easily explore multiple different media plan scenarios on-screen and review several “what if?” scenarios, and then produce an executable media plan without the time, effort and cost to perform live tests of potential strategies and tactics.

Part of the robust IQ Intelligence Suite, the IQ Sage module was first introduced in 2008. This latest release introduces several notable features that solve real-world challenges faced daily by media planners, buyers and analysts, including:

  • User Collaboration Knowledgebase – A new chat box-like feature that enables users of IQ Sage and all other Visual IQ attribution management modules to collaborate by recording marketing campaign milestones, documenting data filters, establishing reminders, taking training notes and more. The notes are immediately indexed and made searchable across users, departments, agencies and geographies to create an ever-expanding knowledgebase that is specific to each client company’s activity and use of the software.

  • Media Plan Constraints – A product enhancement that allows marketers and their agencies to put restrictions on how much IQ Sage can recommend adjusting future spend levels when it uses historical data to calculate optimal media plans for output. Use of these constraints enables marketers to account for real-world limitations, resulting in practical, executable media plans, rather than ones that are theoretically useable, but impossible to put into action.

  • Optimal Media Plan Generation and Execution – An enhancement to the forward-looking media plans that IQ Sage outputs in electronic format. These plans include recommendations at the most granular level of data — such as placement, creative, publisher, size, keyword and more. Recommendations can now be easily custom-filtered by the marketer from thousands of recommendations to feature only the quantity that will be most manageable and impactful.

“The science and application of attribution management is evolving extremely quickly, so we’re working even harder and faster to stay ahead of the curve,” said Manu Mathew, CEO and co-founder of Visual IQ. “Today’s news demonstrates our commitment to responding to specific needs expressed by our clients that we’re confident will be welcomed by the larger advertising community. They asked for new features to keep up with their changing media planning needs, and IQ Sage 3.0 has delivered.”

Visual IQ’s reporting and forward-looking optimization and planning tools are “tops in the category,” according toThe Forrester Wave: Interactive Attribution Vendors, Q2 2012, and the company’s solutions are used by leading brands and agencies worldwide, including AT&T, American Express, Omnicom, Orange Communications and Zalando.


About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline.

The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for optimization and improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research.