Adobe Veteran and Experienced Executive Will Bolster Global Sales of Visual IQ’s Marketing Attribution Solution
Needham, Mass. – June 18, 2013 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that seasoned digital advertising and sales leader Ralph Robertson has joined the company as senior vice president of sales. In this role, Robertson is responsible for leading the sales, business development and channel partnership activities of Visual IQ’s IQ Intelligence Suite of products.
Robertson brings more than 15 years of sales and strategic partnership experience to this role, and has demonstrated a history of delivering exceptional revenue growth across various industries, including digital advertising. Prior to joining Visual IQ, Robertson was the vice president of sales, digital advertising at Adobe, where he was responsible for leading sales and channel partnerships across North America. In this role, he was instrumental in developing Adobe’s digital advertising go-to market strategy and achieved record sales growth.
“As the global adoption of marketing attribution continues to grow, Visual IQ is positioned to continue building upon our demonstrated leadership in delivering cross channel attribution management solutions for brands and their agencies, and we are very pleased to have Ralph on board to help drive our success,” said Manu Mathew, co-founder and CEO of Visual IQ. “He couples global software sales expertise with in-depth advertising ecosystem knowledge, which will be invaluable to the organization as we continue to expand our reach around the world.”
“The marketing attribution space is red-hot, and Visual IQ has been at the forefront of marketing attribution technology since the beginning,” said Robertson. “I look forward to joining the dynamic team at Visual IQ to foster even greater success in the months and years to come.”
Earlier in his career, Robertson served as a senior director of sales at Omniture, which was ultimately acquired by Adobe by way of Offermatica. Robertson, a resident of Fairfield, CT, holds a Bachelor of Arts degree from the University of California, Santa Barbara.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.