Roundtable at The Drum’s Digital Convergence Conference Will Discuss How Advanced Attribution Technology Can Unlock Additional Value From Big Data
London, UK, 5 March 2014: - Visual IQ, the leading cross channel marketing attribution software provider, today announced that it will lead a roundtable debate entitled Come Data With Me at The Drum’s Digital Convergence conference at 11am on Wednesday 12th March 2014. The event is being held at America Square Conference Centre, London.
During the roundtable, Visual IQ will invite attendees to defend and challenge how they make and optimize their marketing decisions. The session will explore big data fact and fiction and will demonstrate ways of harnessing its full potential in today’s complex, multi-channel marketing environment.
Attendees will discuss:
The Drum’s Digital Convergence conference will feature a select group of leading edge marketers who will examine how the convergence of marketing silos is affecting how consumers make purchasing decisions and the implications this has for marketers promoting their brands.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 and 2014 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.