Leading Retailer Selects Advanced Marketing Attribution from Visual IQ to Measure and Optimize Marketing Performance
Needham, Mass. (Nov. 30, 2016) - Visual IQ, the leading provider of marketing intelligence software, today announced its engagement with leading retailer TechStyle Fashion Group. The retailer will use Visual IQ’s IQ Intelligence Suite to measure the true impact of its marketing efforts and identify the touchpoints that are the most effective across the complex customer journey.
With an influx of channels and tactics, today’s retailers struggle to understand how their marketing and media work together across products, brands and geographies to generate new customers, higher lifetime values and a greater return on investment. Visual IQ’s IQ Intelligence Suite helps retailers address these unique challenges by providing a data-driven and holistic approach for measuring, predicting and improving marketing’s impact on sales, revenue and other desired business outcomes.
TechStyle Fashion Group is a global fashion and lifestyle company and the parent company to JustFab, FabKids, ShoeDazzle and Fabletics. As a multi-brand retailer that operates on a subscription model, TechStyle faced challenges measuring media performance as it relates to customer acquisition. It needed a solution that would provide a single source of truth for marketing performance across all brands and regions, enabling them to make effective optimization decisions on a daily basis using the most up-to-date attributed metrics.
By leveraging the IQ Intelligence Suite and its unique top-down, TV and bottom-up attribution capabilities, including its daily model rebuilds, recently announced integration with Facebook and direct integrations with programmatic platforms, TechStyle will be able to measure and optimize its entire cross-channel, cross-brand and cross-region media mix to drive strategic business goals.
“Understanding cross channel media performance is critical for supporting a sophisticated omni-channel marketing strategy. After an intensive evaluation process, we selected Visual IQ because its technology supported our unique business needs and it has the ability to evaluate the performance of all of our offline and online media, including Facebook,” said Laura Joukovski, SVP of Media at TechStyle. “We look forward to understanding the way our media investments drive acquisition across all of our brands and using the platform’s insights and recommendations to optimize spend in the months and years to come.”
“Attribution is much like a golden ticket for retailer marketers, providing them with a single, centralized hub for marketing performance measurement and a granular understanding of how each media touchpoint contributes to overall marketing objectives,” said Manu Mathew, Visual IQ Co-Founder and CEO. “We are proud to partner with this forward-thinking retailer, and are confident they will quickly reap the benefits of advanced attribution to make more impactful decisions and realize better business results.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy, is a member of the Canadian Marketing Association, and sits on the IAB’s Advertising Technology, Data, Public Policy and CFO councils and the Digital Analytics Association’s Standards Committee.