IQ Deploy Partners, including Dstillery and ownerIQ, Seamlessly Leverage Attributed Metrics to Optimize Media Buying for Joint Customers
Needham, Mass, May 23, 2016 - Visual IQ, the leading provider of marketing intelligence software, today announced the addition of several key industry partners to its Vision™ partnership program. The certified partner integrations will drive tremendous value for both Visual IQ clients and their preferred media buying platform vendors by automatically implementing optimized media buys based on attribution-powered insights.
The four new partners added to Visual IQ’s partner program include Dstillery, the pioneer in big data intelligence; ownerIQ, the leader in second party data for retailers and product brands; ChoiceStream, the next generation programmatic advertising company for brands and agencies; and RadiumOne, a leading global marketing technology company.
Through these certified partnerships, marketers can seamlessly automate the process of buying and optimizing media based on Visual IQ’s attributed metrics via the media buying platforms they use today. This is powered by IQ Deploy, Visual IQ’s media buying enablement product and part of the IQ Intelligence Suite that empowers brands to instantly operationalize their attribution-informed metrics.
“By adding Visual IQ’s solution to our capabilities, we can seamlessly integrate attributed metrics into our programmatic platform to optimize the media planning and buying process and deliver targeted advertising opportunities,” said Eric Mabley, EVP Ad Platform at ownerIQ. “Additionally this integration gives us transparency into attributed user audiences. With this insight into how each media channel and tactic is performing, we can now make more informed optimization decisions for our business.”
As the number of channels and tactics available to marketers continues to grow, the marketing ecosystem has become increasingly complex and fragmented. Visual IQ’s advanced attribution quantifies the true impact that each marketing touchpoint has on conversions and brand engagement activities, so brands can make more informed budget allocation decisions.
“Today’s media landscape is multi-layered and elaborate, making it critical to understand how channels and campaigns work together to impact overall performance and ROI,” said Kevin Reilly, Senior Vice President at Dstillery. “By partnering with Visual IQ, we can optimize media buys more effectively and efficiently against client-specific business goals.”
“We’re constantly looking for ways to enable faster, easier, more efficient, and more accurate execution of day-to-day media buying strategies,” said Manu Mathew, CEO of Visual IQ. “By formalizing these partnerships, our clients will benefit from the same processes and workflow they use to place media buys today, while replacing their metrics with more accurate and complete attribution-informed metrics. We’re thrilled to welcome such innovative and established companies into our partnership network.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.