Visual IQ Cross Channel Marketing Experts to Illuminate Best Practices for Marketing Attribution

Free Interactive Webcast Will Include Insight From Search Engine Land's Chris Sherman

Needham, MA – February 28, 2011 – Cross channel marketing attribution software provider Visual IQ today announced that it is hosting a free webcast, Marketing Attribution Demystified: Ask the Experts on Tuesday, March 15, 2011 at 1:00 p.m. ET. The session will provide participants with answers to their pre-submitted and live questions on successful cross channel marketing attribution—the science of calculating the quantitative impact of every marketing touchpoint across multiple channels on one another toward an eventual conversion.

Attribution management has emerged as a critical strategy for marketers and agencies to embrace in 2011. Companies are utilizing more channels, more measurable tactics, and producing more marketing touchpoints with prospective customers than ever before. At the same time, consumers have more options as to how they choose to interact with brands than at any time in history. Attribution management provides a way to accurately quantify the impact of all these channels, campaigns and tactics on each other—and on the success of the overall marketing ecosystem in order to make more informed decisions about optimizing future efforts.

Specific areas that will be addressed during the hour-long webcast include:

  • The different types of attribution management—and the pros and cons to each
  • Details on the insights that attribution delivers and how to act on them
  • The organizational obstacles to implementing attribution management and how to overcome them
  • Clarification on common misperceptions about attribution management—like that you need to be a “data jockey” to effectively implement it
  • Clarification on common misperceptions about attribution management—like that you need to be a “data jockey” to effectively implement it
  • Attribution best practices that apply to top verticals, including retail, financial services and telecommunications
  • Other questions submitted by the webcast registrants

The event will feature expert responses from Visual IQ Co-Founder & CEO Manu Mathew, who has a deep understanding of the cross channel marketing and measurement challenges faced by today’s marketers and works daily with the world’s leading brands and agencies to solve them, leveraging the company’s IQ Intelligence Suite™ of solutions. Chris Sherman, executive editor of leading online search publication Search Engine Land, will also moderate the webcast and field questions provided by participants in advance of and during the event.

“It is still a bit like the Wild Wild West for marketers who want to understand the performance of all their channels and tactics—both online and offline—and how they can improve upon them,” said Mathew. “Attribution management is able to bring unprecedented levels of clarity and insight to this process. This webcast will explain, in a simple way, what it is, how to do it, and where it can deliver value.”

Designed for both marketing executives and practitioners, as well as their agency partners, this webcast is free to attend. To register, visit http://bit.ly/hCcpjr. After the event a recording of the webcast will also be available for on-demand viewing at anytime at http://bit.ly/hvjqY2.


About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies’ marketing data, driving actionable recommendations to improve marketing effectiveness.

These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with built-in advanced attribution management and predictive modeling that clearly shows clients where opportunities exist for marketing optimization.