Visual IQ Introduces e-Newsletter for Cross Channel Marketing Information and Advice

The IQ Advisor to Provide Content on Marketing Integration, Attribution Management, and Performance Optimization

Needham, MA – March 9, 2011 – Cross channel marketing attribution software provider Visual IQ today unveiled The IQ Advisor, the company’s monthly e-newsletter. Developed for both executive and practitioner level marketers, as well their agency partners, the content provides practical advice for marketers to take advantage of the latest developments in marketing integration, attribution management, and marketing mix optimization in order to improve marketing results.

Marketers work with an ever-increasing number of channels, touchpoints and tactics, which makes the way they track, measure and optimize their campaigns extremely complex. Although many advanced technologies exist to aid in cross channel marketing measurement, attribution management and optimization, marketers need the guidance of an expert who is well-versed in both marketing and technology to identify the best mix of solutions to meet their needs and drive business results.

Rather than simply share industry news and consolidate old articles, The IQ Advisor features fresh, original content authored by the marketing integration and cross channel optimization experts at Visual IQ. The editorial team has provided expert insight for leading trade outlets, such as iMedia Connection, ClickZ, CMO.com and Target Marketing, and top industry conferences, including ad:tech, Search Marketing Expo and the DMA Conference & Exhibition.

Available at no cost, each edition will offer best practices and proven strategies for marketers to successfully operate in today’s complex environment. The articles will contain clear, concise recommendations for critical tasks, including:

  • Consolidating the view and understanding of a marketing ecosystem
  • Improving enterprise marketing performance measurement
  • Using attribution management to inform optimization strategies
  • Integrating online and offline efforts for maximum return
  • Optimizing marketing channel mix to increase ROI
  • Increasing the average lifetime value of customers
  • Leveraging current cross channel data to predict future performance

“Although the digital age has given us more places to reach customers, it has also introduced new layers of complexity,” said Visual IQ Co-Founder & CEO Manu Mathew, “Measuring success is no longer as simple as a purchase or even a click. The IQ Advisor is designed to provide clarity in the confusion and simplify complex concepts to set marketers up for success.”

The first edition of The IQ Advisor is available beginning today. It includes, “A Marketing History Lesson: Our Success Metrics Evolve,” an article written by Visual IQ CMO Bill Muller about how marketing measurement methodologies have progressed from an art to a science in the age of ecommerce and the internet.

All current and archived content, which contains no sales or marketing offers, will be available on Visual IQ’s website. To view the first issue or subscribe, visit http://visualiq.com/resources/newsletter-subscribe.


About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies’ marketing data, driving actionable recommendations to improve marketing effectiveness.

These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with built-in advanced attribution management and predictive modeling that clearly shows clients where opportunities exist for marketing optimization.