Leading Marketing Attribution Management Provider Bolsters European Presence with Signing of Orange Communications
Needham, MA – July 2, 2012 - Cross-channel marketing attribution software provider Visual IQ today announced that it has opened a London office to meet growing demand for marketing attribution management solutions among brands and agencies in the European market. As part of the expansion, Visual IQ also revealed it has signed multi-national telecommunications corporation Orange Communications as a client.
Orange tapped Visual IQ for its robust IQ Intelligence Suite, which uses state-of-the-art marketing science, attribution management and predictive analytics to help marketers accurately calculate the impact that each channel, campaign and marketing tactic has on an organization’s overall marketing success. The platform already manages more than $5 billion in worldwide advertising spend and was recently named a leader in both interactive attribution and cross channel attribution in reports published by leading analyst firm Forrester Research.
“We chose Visual IQ as our marketing attribution partner because of the quality of the science behind their software, the expertise working with both online and offline channels, and their reputation for outstanding service and support,” said Isabelle Quinlan, Advertising Manager of Orange, France’s largest spender on digital media.
Visual IQ’s London office will serve as the company’s European headquarters, with the addition of a local staff to provide sales, service and support to clients in the United Kingdom, France and Germany. The company now boasts 110 employees worldwide.
“European marketers are swiftly following in the footsteps of their American counterparts when it comes to attribution management adoption and we’ve seen a dramatic uptick in interest for our products in Europe as a result,” said Manu Mathew, Visual IQ co-founder and CEO. “Formalizing our presence in Europe is a necessary and welcome step to support such demand. We’re thrilled to now have a London office and to have a major brand, Orange, already taking advantage of the benefits and ROI we can deliver to its marketing organization.”
Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline.
The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for optimization and improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research.