Partner Program Extends Benefits of Visual IQ’s Attribution Platform through Integration with Leading Marketing Technology & Service Providers
Needham, Mass. – November 25, 2013 - Visual IQ, the leading cross channel marketing attribution software provider, today announced the formal launch of Vision™, its certified partnership program. The program enables brands and agencies to leverage a variety of omni-channel marketing technology and service solutions that have a structured integration with, and/or have a proven skillset in using, Visual IQ’s IQ Intelligence Suite.
Brands are increasingly using data to inform a personalized, contextually relevant experience for each customer, across both online and offline channels, as well as across devices. To realize this omni-channel strategy, brands and their agencies go through a continuous cycle of buying, tracking, reporting, analyzing and optimizing media purchases they put back in market. An entire ecosystem of advertising technology and service providers exists to support various pieces of this cycle. It’s comprised of hundreds of players in a dozen or so different categories, such as: tag management, web analytics, real time buying, data management platforms and more.
Attribution plays a central role in every omni-channel strategy, as it ingests data from many of the platforms that make up this ecosystem, quantifies the true impact of every marketing touchpoint across the entire purchase funnel on producing a conversion, and then transmits attributed data back to the media buying solutions within the ecosystem to deploy optimized buys. So marketing attribution effectively enables, or is enabled by, all the partner solutions that make up this ecosystem.
Visual IQ has formalized its Vision partnership program to carefully vet advertising technology and service providers, ensuring they have met a strict set of standards for integrating their solutions with Visual IQ’s, as well as have demonstrated a proficiency at utilizing Visual IQ’s products. For marketers, this means smoother, more efficient and more accurate execution of their omni-channel marketing tactics and strategies.
“We are seeing an explosion in the number of brands and agencies developing omni-channel marketing strategies, and we’re pleased to introduce Vision, our partnership program that formalizes the integration of our industry leading marketing attribution products with a broad variety of advertising technology and services providers, many of whom they already use,” said Manu Mathew, Visual IQ CEO and co-founder. “This initiative will help our clients navigate and succeed in an omni-channel world by providing access to the best-of-the-best technologies and services in concert with their attribution platform.”
To learn more about Visual IQ’s partner program or to inquire about becoming a partner, please email email@example.com.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.