Panel Will Address Best Practices for Cross Channel Marketing Attribution
Needham, MA – July 17, 2012 - Cross channel marketing attribution software provider Visual IQ today announced that CEO and co-founder Manu Mathew will address digital marketers at Media Post’s biannual OMMA Data & Targeting event on July 25, 2012 in Los Angeles, CA. Mathew will join a highly-anticipated panel, “Grill the Vendors: Attribution Nation,” which will pin marketing attribution software executives head-to-head to discuss the role of attribution management in the future of advertising.
Panelists will deliver insights into their respective technologies and the complex impact of offline efforts with online campaigns, branding, earned media, social outreach, search and more. Visual IQ was recently named a leader in two separate reports on interactive attribution and cross channel attribution published by Forrester Research and recognized for its attribution methodology and approach, reporting and analysis, service and support, as well as its product strategy. Mathew will address why Visual IQ’s attribution technology is truly cracking the code on attribution through its differentiated service and support, measurement of both online and offline channels and the quality of its science.
In this multi-channel world of disparate data, marketers need to give credit where credit is due to maximize their marketing spend. Though certainly flawed, last click remains the dominant model, but the hunt for the right algorithm has led to the development of several attribution solutions. This session will explore the real state of attribution and examine the different solutions currently in the market.
OMMA Data & Targeting is a leading marketing event that focuses on big data and how data is transforming the advertising industry in multiple ways. This event is taking place at the Hyatt Regency Century Plaza, at 2025 Avenue of the Stars in Los Angeles, CA.
Wednesday, July 25, 2012 at 2:15 p.m. PT
Joanna O’Connell, senior analyst at Forrester Research, and Colette Dill-Lerner, VP of Internet marketing at Guthy Renker, will moderate the panel. In addition to Mathew, the panel will include observations from:
Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline.
The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for optimization and improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research.