IQ Intelligence Suite Recognized for Outstanding Achievement in Ad Technology
Needham, Mass. – April 9, 2015 - Visual IQ, the leading cross channel marketing attribution software provider, Visual IQ, today announced that its attribution platform, The IQ Intelligence Suite, has been selected as a finalist in the Most Innovative Ad Technology category of the 19th Annual MITX Awards. Held by the Massachusetts Innovation & Technology Exchange (MITX), the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.
Visual IQ has been pioneering the marketing attribution space since its founding in 2006, when it introduced the industry’s first algorithmic attribution management solution. The IQ Intelligence Suite utilizes fractional attribution science and machine learning technology to reveal cross channel marketing optimization opportunities hidden deep within an organization’s marketing performance data so marketers can optimize their spend and invest in the channels that are most effective in meeting their business goals. In 2014, the industry received major validation when established tech giants made aggressive moves to enter the market. As marketplace interest in attribution continues to surge, Visual IQ remains the only independent provider of an objective and impartial solution.
“As a member of the Massachusetts innovation community, we are honored to be named a finalist for this prestigious award, especially alongside some of the area’s finest advertising technologies,” said Manu Mathew, co-founder and CEO, Visual IQ. “We strive to offer the best solution for brands and their agency partners, so they can make the most informed marketing spend decisions. This recognition is a powerful endorsement of the work we have done.”
Since 1996, the MITX Awards have grown to become the largest and most prestigious awards competition in the country, showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX award categories.
“Innovation is thriving in Boston and all around New England, and companies are creating products and services that have a positive impact for us personally and professionally,” said MITX President Amy Quigley. “Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.”
Visual IQ will be recognized with the other finalists in the category of Best Innovative Ad Technology at the MITX Awards Ceremony, attended by over 1,000 of the region’s top marketing, technology and design professionals on May 14th at the Marriott Copley Place. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.