Marketing Attribution Solution Earns Prestigious Industry Recognition
Needham, MA – January 2, 2013 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that its IQ Intelligence Suite was named a finalist for the 2013 Software Information Industry (SIIA) CODiE Awards in the Best Sales & Marketing Intelligence Solution category. The IQ Intelligence Suite, the company’s marketing attribution solution, provides cross channel marketing intelligence to help brand marketers and their agencies improve marketing effectiveness.
The state-of-the-art marketing science, attribution management and predictive analytics found in the IQ Intelligence Suite provides the insight marketers need to accurately calculate the quantitative impact that each channel, campaign and marketing tactic has on an organization’s overall marketing success. This data-driven approach helps marketers understand the value of every marketing effort toward specific ecosystem-wide goals, as well as identify opportunities for optimization across the complete marketing mix.
“SIIA’s recognition of Visual IQ as a leader in sales and marketing intelligence software validates the decision made by many of the world’s leading brands and agencies to select us as their attribution partner because of the robust technology and science that powers the recommendations we make,” said Manu Mathew, co-founder and CEO, Visual IQ. “We’re proud to be the first marketing attribution vendor to be named a finalist for this prestigious award.”
Serving as the pre-eminent awards program for the software and information industries, the SIIA CODiE Awards have been honoring excellence for 27 years. This year’s program has 75 categories organized by industry focus. Finalists represent the best products, technologies and services created by or for media, publishers, and information services providers.
“The CODiE Awards competition was extremely competitive this year with a record number of innovative products and solutions competing,” said Kathy Greenler Sexton, VP & General Manager for the Content Division at SIIA. “All of our CODiE Awards finalists should be commended for their innovation and market-leading products and services.”
CODiE Award winners will be announced during a special luncheon on January 31 in New York City during the SIIA’s annual flagship conference for information industry leaders, IIS 2013: Breakthrough.
Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline.
The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for optimization and improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research.
The Software & Information Industry Association is the principal trade association for the software and digital content industries, providing global services in government relations, business development, corporate education, and intellectual property protection to more than 700 organizations worldwide. The SIIA Content Division is one of six industry-focused divisions, and serves the media, publishing, information services and technology companies that drive the $462 billion content industry. For more information, visit www.siia.net/content.