IQ Envoy for Branding Honored for Ability to Help Brand Marketers Optimize Marketing Efforts
Needham, Mass, Feb. 9, 2016 - Visual IQ, the leading cross channel marketing attribution software provider, today announced it has been named a finalist in the 2016 Digital Analytics Association (DAA) Awards for Excellence. The company’s IQ Envoy for Branding has been included in the New Technology of the Year category, which honors the innovative solutions that have emerged to transform digital analytics.
Since its founding in 2006, Visual IQ has pioneered the marketing attribution space and developed solutions to help leading brands and their agencies overcome today’s data intensive, cross channel marketing measurement and optimization challenges. While Visual IQ has always helped direct response marketers measure the effectiveness of their campaigns, until recently, brand marketers lacked the tools they need to measure and optimize the performance of their branding efforts. In fact, according to a recent study commissioned by Visual IQ, an overwhelming majority of marketers (80 percent) found measuring the impact of their efforts more challenging than measuring the impact of direct response efforts.
To address these challenges, Visual IQ developed IQ Envoy for Branding. A core feature within the IQ Intelligence Suite, IQ Envoy for Branding was specifically designed to overcome the measurement challenges that have plagued brand marketers for years. It is changing the way brand marketers operate by providing the tools they need to effectively measure the true impact that each media channel and tactic has on brand engagement, and the ability to make granular changes at the keyword, creative and placement level in order to drive incremental brand lift. This revolutionary technology also enables brand marketers to accurately measure reach across channels, devices and publishers, as well as quantify each brand engagement activity’s impact on conversions.
Now in its sixth year, the DAA Awards for Excellence celebrate the individuals, companies and products that are transforming the digital analytics industry. Visual IQ was named a finalist following a rigorous voting process among the DAA’s 5,000-plus members, in which the top five voter recipients in each category qualified to be a finalist. The next and final phase of the selection process will be conducted by a panel of the distinguished judges, which include DAA leaders, media influencers and experts from the digital analytics industry.
“We’re honored to be recognized by our peers for IQ Envoy for Branding, which takes the mystery out of branding initiatives and arms marketers with the information they need to make smarter decisions,” said Manu Mathew, co-founder and CEO, Visual IQ. “As a leader in the attribution space, we are continuously enhancing our platform to meet the needs of today’s data-driven marketers and we hope to take home an award for this dedication in April.”
Fellow finalists in the New Technology category include Adobe Analytics, E-Nor, Ensighten and IBM. Winners will be announced at the 2016 DAA Awards for Excellence Gala on April 4 during the eMetrics Summit in San Francisco.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.