Marketing Attribution Provider Recognized for New Technology and Overall Influence Following Competitive Vote by Digital Marketing Professionals
Needham, Mass. – Feb. 17, 2015 - Visual IQ, the leading cross channel marketing attribution software provider, today announced it has been selected as a finalist in two categories of the Digital Analytics Association (DAA) 2015 Awards for Excellence. The company has been honored in the New Technology of the Year category and, for the third year in a row, in the Most Influential Agency/Vendor category. This award program recognizes the individuals and organizations that help marketers overcome the challenges of data acquisition, exploration, dedication and application.
Visual IQ has been pioneering the marketing attribution space since its founding in 2006, when it introduced the industry’s first algorithmic attribution management solution. In 2014, the industry received major validation when established tech giants made aggressive moves to enter the market. As marketplace interest in attribution continues to surge, Visual IQ remains the only independent provider of an objective and impartial solution that measures media performance so that marketers can optimize their spend and invest in the channels that are most effective in meeting their business goals.
Visual IQ was named a finalist following a rigorous voting process among the DAA’s 5,000-plus members, in which the top five voter recipients in each category qualified to be finalists. The next and final phase of the selection process will be conducted by a panel of the distinguished judges, which include DAA leaders, media influencers and experts from the digital analytics industry. Fellow finalists in Visual IQ’s categories include Google Analytics, Ensighten, Cardinal Path and Brooks Bell. Winners will be announced at the 2015 DAA Awards for Excellence Gala on April 1 during the 2015 eMetrics Summit in San Francisco.
“The DAA Awards for Excellence are the Oscars of the digital analytics industry, so we are incredibly proud to not only be nominated, but also voted as finalists by our peers,” said Manu Mathew, co-founder and CEO, Visual IQ. “We’re in good company with fellow finalists who share our desire to advance the analytics industry and we hope to further bolster our leadership position by taking home two awards this year.”
Today’s finalist distinction from the DAA marks the latest in a number of prestigious honors in the past year. Most notably, Visual IQ was named a leader in cross channel attribution in Forrester Research’s The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014. Among the eight attribution solution providers invited to participate, Visual IQ received the highest score in evaluation criteria including current offering, strategy, actionability outputs, and reporting and analysis. The company also won the 2014 iMedia ASPY Award for Best Data or Analytics Solution following a vote among top agency executives.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.