Marketing Attribution Provider Recognized for Excellence in Digital Marketing
Needham, MA – February 19, 2013 - Visual IQ, the leading cross channel marketing attribution software provider, today announced it was selected as a finalist in the Digital Analytics Association (DAA) 2013 Awards for Excellence. The company was included in the Most Influential Agency/Vendor category, which honors ground-breaking products or services that change the practice of digital analytics and drive business success.
Visual IQ takes the mystery out of Big Data and helps solve a truly daunting problem facing marketers today: how to optimize an increasingly complex multi-channel marketing ecosystem. The company’s IQ Intelligence Suite helps marketers organize disparate sources of marketing performance data; analyze the true impact of every online and offline channel, campaign and tactic that their prospects have been exposed to; and deliver recommendations on where to invest budget to significantly improve marketing effectiveness. The company was also the first to integrate and analyze data from both online and offline channels to offer a truly holistic attribution approach for understanding marketing performance.
“We work extremely hard to not only meet the growing global demand for marketing attribution management solutions, but also drive the analytics industry forward in a positive direction,” said Manu Mathew, co-founder and CEO, Visual IQ. “It’s a great honor to be acknowledged as a finalist by our peers and fellow DAA members. Winning the award will motivate us to set the bar even higher moving forward.”
The company regularly earns industry recognition for its elite technology and forward-thinking approach to attribution. Visual IQ was named a finalist for the 2013 Software Information Industry Association (SIIA) CODiE Awards in the Best Sales & Marketing Intelligence Solution category—the first time an attribution vendor was ever recognized by the awards program. The company was also named a leader in both interactive attribution and cross channel attribution in two reports issued by Forrester Research.
Visual IQ was named a finalist following a rigorous voting process among DAA members, in which the top five vote recipients in each category qualified to be a finalist. Awards for Excellence winners, which will be selected by a panel of distinguished judges comprised of industry experts and leaders from the digital analytics industry, will be announced during a gala at the eMetrics Marketing Optimization Summit in San Francisco on April 16.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as the Standards Committee of the Digital Analytics Association.