Leading Marketing Attribution Provider Recognized for Helping BuildDirect Optimize Spend, Net 20-to-1 Return on Investment
Needham, Mass, Jan. 29, 2016 - Visual IQ, the leading cross channel marketing attribution software provider, today announced it has been named a finalist in the 2016 Marketing&Tech Innovation Awards in the Analytics Innovation category for its work with customer BuildDirect. Co-presented by DMNews and The Hub, the Marketing&Tech Innovation Awards honor the most innovative strategies, platforms and people in marketing today.
Since its founding in 2006, Visual IQ has helped leading brands and their agencies overcome today’s data-intensive, cross channel marketing measurement and optimization challenges by taking the mystery out of marketing data. BuildDirect, the world’s largest online marketplace for heavyweight home improvement products, turned to Visual IQ to optimize its marketing spend and improve ROI. The company deployed Visual IQ’s IQ Intelligence Suite and quickly realized a more than 20-to-1 return on investment and a seven percent increase in total revenue in just four months.
“As a pioneer in attribution, we strive to give brands like BuildDirect the ammunition they need to make smarter decisions, and we are honored to share the spotlight with them for our joint commitment to revolutionizing analytics,” said Manu Mathew, co-founder and CEO, Visual IQ. “The Marketing&Tech Innovation Awards are highly respected in our industry, and we’re in good company with our fellow finalists who share our desire to advance analytics across the board.”
Visual IQ was named a finalist following a rigorous voting process. Entries were judged by the DMNews and The Hub editorial staff, as well as a panel of analysts and senior marketers that includes past MTIA, 40 Under 40 and Marketing Hall of Femme winners. The winners will be announced immediately following the 2016 Marketing&Tech Innovation Summit in New York on Thursday, March 10.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
BuildDirect is the world’s largest online marketplace for heavyweight home improvement products. The company has transformed how homeowners access and purchase home improvement products by building the only online marketplace that offers the widest selection of products at the best value, direct-to-home shipping, free virtual design tools and best-in-class customer service. Suppliers are able to leverage the marketplace to showcase and sell their home improvement products directly to consumers, helping homeowners get a simple and more trusted online shopping experience.
BuildDirect is recognized for building the world’s first supply chain for shipping heavy goods directly to homeowners’ doorsteps.
BuildDirect is headquartered in Vancouver, British Columbia. For more information, visit our website at BuildDirect.com or join us on Twitter, Facebook, and Pinterest. Suppliers can visit BuildDirect.com/seller to sign up.