IQ Intelligence Suite Earns Prestigious Industry Recognition
Needham, Mass. – December 19, 2013 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that its IQ Intelligence Suite was named a finalist for the 2014 Software and Information Industry Association (SIIA) CODiE Awards for best sales and marketing intelligence software for the second year in a row. Finalists represent the information industry’s best products, technologies, and services created by or for media, publishers, and information services providers.
Visual IQ’s IQ Intelligence Suite is a state-of-the-art marketing attribution solution that provides the insight marketers need to accurately calculate the quantitative impact that each channel, campaign and marketing tactic has on an organization’s overall marketing success. The solution takes the mystery out of marketing data and helps solve a daunting problem facing marketers today: how to optimize spend in an increasingly complex multi-channel marketing ecosystem. This data-driven approach helps marketers understand the value of every marketing effort – on both online and offline channels – toward specific organizational goals.
“We are honored and delighted to be named a finalist by SIIA for the second year in a row for leading sales and marketing intelligence software,” said Manu Mathew, co-founder and CEO, Visual IQ. “This continued recognition validates the decision that many of the world’s leading brands and agencies have already made in selecting Visual IQ to make smarter, more informed and more data-driven decisions.”
The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners.
“The CODiE Awards competition was extremely competitive this year and our finalists set the standard for innovation and quality in the media, publishing and information service markets,” said Kathy Greenler Sexton, VP & General Manager for the Content Division at SIIA. “Each and every finalist should be commended for their innovation and market-leading products and services. I look forward to seeing them all at the Information Industry Summit in January.”
CODiE Award winners will be announced during a special luncheon on January 30 in New York City during the SIIA’s annual flagship conference for information industry leaders, IIS 2014: Breakthrough. For more information, please visit: http://www.siia.net/codies/2014/finalists.asp.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 and 2014 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
The SIIA CODiE™ Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since then, the CODiE Awards program has carried out the same purpose – to showcase the software and information industry’s finest products and services and to honor excellence in corporate achievement.