Leading Cross Channel Marketing Attribution Provider Shortlisted for Best Attribution Solution for Second Year Running
London – April 2, 2015 - Leading cross channel marketing attribution software provider, Visual IQ, today announced it is a nominee in The Drum’s Digital Trading Awards for the second year running.
The company is shortlisted in the Best Attribution Solution category following its work with Italian digital satellite television platform Sky Italia. By leveraging attribution management products from Visual IQ, Sky Italia was able to consolidate performance data from multiple channels, perform attribution and predict the optimal combination of tactics for future marketing efforts. Within six months of using the software, Sky Italia was not only able to achieve its conversion and sales volume goals while reducing overall CPA by 15%, but also unlock 20% of its existing budget for testing new combinations of channels and tactics geared toward driving even greater sales volumes at the most efficient cost per sale.
This year, the awards – which showcase companies that bring clarity and transparency to the development of programmatic trading – are focused on how the market can improve the perception of programmatic and encourage marketers to adopt new technology.
“We are delighted to be nominated yet again in the Digital Trading Award’s Best Attribution Solution category,” commented Manu Mathew, Co-founder and CEO of Visual IQ. “We are constantly working to define the next generation of marketing attribution solutions and empower our clients to better understand the true impact of their marketing investment, both online and offline. It is fantastic that our team’s efforts continue to be recognised by the judges of such prestigious awards.”
The winners will be announced at London’s Marriott Grosvenor Square hotel on 29th April 2015.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.