Leading Cross Channel Marketing Attribution Company Shortlisted for Best Attribution Solution 2016 for its Work with Sky Italia
London, 30th March 2016 - The Drum Digital Trading Awards today announced that the leading provider of marketing intelligence software, Visual IQ, is shortlisted in the Best Attribution Solution category for the third year running.
The company is nominated following its work with Sky Italia, the Italian digital satellite television platform. Sky Italia leveraged Visual IQ’s advanced attribution platform, which seamlessly combines top-down and bottom-up capabilities to provide a truly comprehensive view of media performance. The insights and optimisation recommendations produced by the platform helped inform Sky Italia’s future marketing strategies and ultimately improved their efficiency and ROI.
Sky Italia first leveraged the Visual IQ platform’s bottom-up capabilities to optimise its online activities, achieving its conversion and sales goals while reducing CPA by 15% within six months. With attribution driving its digital budget allocation decisions, Sky Italia then added Visual IQ’s top-down capabilities to deepen its understanding of how its entire marketing portfolio drives sales and revenue. Acting on the insights and optimisation recommendations produced by top-down analysis, including a recommendation to reallocate existing TV investments to more efficient digital channels, Sky Italia was able to increase sales while reducing CPA 9% in just three months. During the same period, granular-level digital optimisations driven by bottom-up analysis further reduced CPA 19%, for a considerable 28% overall reduction.
“It is great to be recognised in the Digital Trading Award’s Best Attribution Solution category for the third year running,” Manu Mathew, Co-Founder and CEO, Visual IQ, commented. “It is vital we provide effective marketing attribution solutions that empower clients like Sky Italia to understand the true value of their investments and make informed decisions on marketing strategies. We are continually developing and improving our offering and it’s fantastic – and well deserved – that the sterling efforts of our team continue to be acknowledged.”
Winners of the award will be announced at The Digital Trading Awards ceremony at Park Plaza Westminster on Wednesday 4th May 2016.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.