Visual IQ Offers Expert Insight into What Attribution can do for Marketers

Andy Dubickas Helps Marketers Take Control of their Cross Channel Campaigns at Technology for Marketing 2016

London, UK 21st September 2016 - Visual IQ, the leading cross channel marketing attribution software provider, has today announced Andy Dubickas, the company’s Director, Global Solution Consulting, will be speaking at Technology for Marketing on Wednesday 28th September.

Dubickas’ session, ‘Attribution: What can it do for you?’ will take place at 1:00 p.m. in the Data and Analytics Theatre and will discuss the exciting new opportunities and resulting complexities the influx of innovative marketing technologies is presenting to marketers, who can now create more engaging advertising campaigns and content than ever before. The presentation will explain how marketers can use advanced attribution to take greater control of their campaigns, gain actionable insights into marketing tactics, and use these to increase ROI. The session will discuss the challenges marketers face today, how attribution can solve them, and how it is set to develop in the near future.

“Marketers have never been able to target and reach consumers across so many channels and platforms. But with this comes a vast pool of consumer and interaction data that can be difficult to understand and utilise,” explained Dubickas. “To gain the most benefit out of the opportunities available to them, marketers need to employ solutions that collect and consolidate all of this data and turn it into actionable insight that can be used to make better decisions.”

Technology for Marketing will be held at Olympia London on 28th-29th September. Visit Visual IQ’s stand T1144 to hear more about cross channel marketing attribution and what it can do for you. For more information about the event visit: http://www.technologyformarketing.co.uk/

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy and sits on the association’s Advertising Technology, Data, Public Policy and CFO councils, as well as on the Standards Committee of the Digital Analytics Association.