Ben Sidebottom Joins Representatives from Marks & Spencer and TUI Group for an Industry Panel at the Omni-Channel Summit
London, UK, 27th January 2016 - Leading cross channel marketing attribution solution provider, Visual IQ, today announced it will be taking part in the ‘How to respond to changing customer behaviour with developments in mobile engagement’ panel at The Retail Bulletin’s Omni-Channel Summit on Wednesday 3rd February.
As part of the summit, Ben Sidebottom, Director, Solution Architecture at Visual IQ, will sit on the panel focused on the changing ways in which consumers shop. Ben will be joined on the stage by Sam Hill, Chief Architect, Marks & Spencer, and Maria Bobrowska, Senior European Commercial Manager for Mobile, TUI Group. The panel will discuss linking marketing touchpoints across devices, optimising marketing activity to advantage multi-device behaviour, how mobile apps fit into the marketing mix, and more.
Sidebottom comments, “Mobile devices have had a considerable impact on consumer’s shopping behaviours, resulting in a much less predictable path from consideration to conversion than ever before. It is vital advertisers understand how their audiences are utilising mobile devices in 2016 to be able to enhance shopping experiences, and ensure their campaigns reach the right consumers, in the right place, and at the right time to increase engagement and boost ROI.”
The Omni-Channel Summit is being held at Cavendish Conference Centre, London, on Wednesday 3rd February. For more information please visit: http://www.theretailbulletin.com/events/omni-channel-summit/.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.