Visual IQ Offers Expert Opinion on Turning Complex Data into Actionable Insight

Visual IQ Director Joins Industry Leaders from M&C Saatchi Mobile and Huawei for Panel at ad:tech London

London, UK, 26 October 2016 - Visual IQ, the leading provider of marketing intelligence software, today announced that Ben Sidebottom, its Director of Product Management, R&D, will be taking part in the panel Turning complex data into accurate attribution and actionable insight at ad:tech London on 2nd November.

Ben will be joined on the panel by industry heavyweights James Hilton, CEO, M&C Saatchi Mobile; Eldad Sotnick-Yogev, Global Lead - Data & Analytics, Huawei; Benoit Cacheux, Head of Global Digital and Innovation, ZenithOptimedia and Andrew Muzzelle, ‎Digital Media Director, Aimia. The panel will discuss the challenges that brands face when implementing attribution, and whether there are industry barriers to generating purposeful insights.

Commenting ahead of the panel, Ben said: “To stay ahead of the game in today’s consumer-centric world, brands must embrace advanced attribution to gain fundamental consumer insights that will drive conversions and brand engagement. This panel will delve deeply into the challenges brands encounter when it comes to attribution, from whether or not to use a DMP, to how to remarket without scaring off the consumer.”

ad:tech London is being held at Shoreditch Town Hall on 2nd and 3rd November. For more information, please visit http://ad-techlondon.co.uk/.

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy, is a member