Leading Marketing Intelligence Provider Celebrated for Their Contribution to Data Excellence in Information Age’s Data 50 List
London, UK, 11 May 2017: Visual IQ, the leading provider of marketing intelligence software, is delighted to be recognised as a Global Leader in data innovation by Information Age as part of its Data 50 list. Manu Mathew, Co-founder and CEO of Visual IQ, was one of eight leaders celebrated for their contribution to data leadership and excellence.
Information Age’s widely circulated Data 50 report is published annually to highlight the top individuals and companies driving data innovation and business value for enterprise, and working to improve standards in an increasingly digital age. Global Leaders is one of two new categories implemented in the awards this year, along with UK-based Data Entrepreneurs – representing the growing number of innovators in the industry.
“It’s an honor to see Visual IQ acknowledged alongside such high-profile industry frontrunners in this year’s Data 50 list,” said Manu Mathew, Co-Founder and CEO at Visual IQ. “Our team has worked extremely hard over the past year to develop innovative solutions to the challenges facing marketers in the data-led age, and it is a great testament to our efforts to be recognised in this report. Brands and marketers accumulate an abundance of audience and performance data, which they need to be able to interpret and understand. Visual IQ is dedicated to enabling its clients to consolidate, analyse, and use this data to optimise media budgets across consumer touchpoints while delivering coordinated marketing messages and experiences that maximise results.”
Winners of the Data 50 special recognition awards will be announced in a ceremony at The Montcalm London Marble Arch, on 18th May 2017.
Visual IQ is the world’s leading marketing intelligence software provider. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform, Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.
Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy, is a member of the Canadian Marketing Association, and sits on the IAB’s Advertising Technology, Data, Public Policy and CFO councils and the Digital Analytics Association’s Standards Committee.