Formal Accreditation Program Enables Channel Partners to Become Experts in Advanced Attribution and Extend the Value of Their Services to Clients
Needham, Mass. - August 2, 2016 - Visual IQ, the leading provider of marketing intelligence software, today announced enhancements to its Visual IQ Vision™ Certified Partner Program for channel partners. The updates provide formal accreditation to channel partners that demonstrate excellence and proficiency in the implementation and use of Visual IQ’s IQ Intelligence Suite of advanced marketing attribution software products. The robust program will enable Visual IQ channel partners to become completely self-sufficient on the Visual IQ platform so they can manage the implementation and provide ongoing attribution management support on behalf of their clients.
The revamped partner certification program includes interactive, end-user software training that enables users to master the fundamentals of the IQ Intelligence Suite; analytics training that teaches users to ask the right questions and derive the right answers from within the IQ Intelligence Suite; activation training that focuses on the change management required to adopt Visual IQ’s attributed TrueMetrics™; and set-up and operations training that prepares channel partners to conduct the onboarding process with their own clients. By completing all modules of the program, certified channel partners will be able to increase their clients’ return on advertising spend, encourage increased investment in their products and services, and make their organization an invaluable partner in their clients’ current and future successes.
“Many marketing attribution vendors offer certification, but these programs usually consist of watching training videos and taking quick tests that don’t provide partners with the in-depth knowledge required to really navigate a product and all of its capabilities,” said Manu Mathew, co-founder and CEO, Visual IQ. ” Visual IQ’s interactive, hands-on certification curriculum takes attribution education to a new level by coaching partners on how to adopt and utilize TrueMetrics in a way that will allow their clients to gain real and lasting value from Visual IQ.”
To achieve certification, channel partners must require their staff to undergo the appropriate user-level product trainings and gain the required number of “partner points.” Partner points are obtained by onboarding new clients to the Visual IQ platform, participating in joint case studies, and activating Visual IQ’s TrueMetrics in market.
For more information on the program or to become a certified Visual IQ partner, please visit https://www.visualiq.com/our-platform/training.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy and sits on the association’s Advertising Technology, Data, Public Policy and CFO councils, as well as on the Standards Committee of the Digital Analytics Association.