IQ Intelligence Suite to Help Agency Measure and Optimize Clients’ Cross Channel Marketing Performance
Needham, MA – October 24, 2011 - Leading advertising agency Hill Holliday today announced that it has selected cross channel marketing attribution software provider Visual IQ as its attribution management solution provider of choice. All of Hill Holliday’s clients that use attribution management to manage and improve their cross channel marketing efforts will now do so using Visual IQ’s IQ Intelligence Suite of products.
The IQ Intelligence Suite helps marketers measure the consolidated influence of online and offline campaigns on their overall success. Using marketing performance data, it provides marketers with attribution management insights that allow them to quickly and easily understand cross channel impact as well as the reach, cost and true revenue of each marketing tactic. Unlike inaccurate and antiquated “last click” measurement techniques that assess the relative impact of efforts in isolation, the attribution management insights, and actionable recommendations delivered through the IQ Intelligence Suite provide a clear picture of performance and opportunities for improvement across the entire marketing ecosystem.
“Assessing campaign performance can be incredibly difficult due to the use of multiple marketing channels and tactics, but it has become extremely important as brands want to maximize every penny of their budgets,” said Manu Mathew, Visual IQ co-founder & CEO. “For agencies that are managing cross channel marketing efforts across a multitude of clients, tools like the IQ Intelligence Suite make it easy to overcome the data overload and deliver much more accurate recommendations and improved marketing performance. We are very pleased that Hill Holliday recognizes the value of our products.”
Agencies have found attribution management particularly beneficial. It enables account teams to analyze and interpret marketing performance in more profound ways than ever before, as well as make highly-informed recommendations on behalf of their clients.
“Our clients trust us to make the right recommendations about their ad programs and spend,” said Phil Geyskens, senior vice president of analytics, Hill Holliday. “Fortunately, powerful technology like the IQ Intelligence Suite exists so we can do this in a data-driven way that is defensible and accurate. It makes our jobs easier and our clients programs more successful. We are pleased to make Visual IQ the exclusive attribution management provider of Hill Holliday and look forward to a successful relationship.”
Hill Holliday’s clients include some of the world’s most respected and recognized brands, including Liberty Mutual, Dunkin’ Donuts, John Hancock and Major League Baseball. In addition to Hill Holliday, two of Advertising Age’s top three U.S. advertisers and two of the top three agency holding groups worldwide now utilize Visual IQ’s products to conduct attribution management. Visual IQ currently manages over $5 billion in media spend on behalf of its clients.
Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies’ marketing data, driving actionable recommendations to improve marketing effectiveness.
These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with built-in advanced attribution management and predictive modeling that clearly shows clients where opportunities exist for marketing optimization.
Hill Holliday’s purpose is to create a singular, resonant idea upon which a company can build business success that endures for years, even decades. The ultimate reward for such a mission? Relationships that endure. Hill Holliday’s top five clients have been partners of the agency for an average of 16 years, five times longer than the industry standard.
Their resonant ideas have achieved the highest international accolades for creativity and effectiveness: Hill Holliday has the distinction of being one of the very few agencies in the world to be awarded the Grand Prix at Cannes, the Grand Clio, and the Grand Effie. Behind this grand thinking are 850 employees in Boston, New York, and Greenville who bring talent and expertise to every area of communications – strategy and planning, advertising, digital and social, media planning and buying, and branded content—on behalf of industry leaders like Verizon Wireless, Bank of America, Liberty Mutual, Dunkin’ Donuts, John Hancock, Chili’s, Novartis, CIGNA, Great Wolf Resorts and Major League Baseball.
For a closer look at Hill Holliday’s people, work and ideas, please visit www.hhcc.com.