Airline to Leverage IQ Intelligence Suite for Data-Driven Marketing Decisions
Needham, Mass, June 2, 2015 – Visual IQ, the leading cross channel marketing attribution software provider, today announced that JetBlue Airways has selected Visual IQ’s IQ Intelligence Suite to measure and optimize marketing spend across online channels and mobile devices. The airline will use Visual IQ to measure the true impact of all its marketing campaigns and tactics and to optimize its return on advertising spend (ROAS).
Prior to selecting Visual IQ, JetBlue sought an advanced measurement solution that would provide insights into how its different marketing channels and tactics work together to create conversions and where to better allocate spend to increase efficiency. Following a competitive selection process driven by JetBlue’s agency, Mullen Lowe, JetBlue selected Visual IQ for its expertise in quantifying the true impact of an entire marketing ecosystem and delivering actionable recommendations for optimization. The airline will use both the IQ Envoy and IQ Sage products to manage marketing data, identify opportunities for optimization, and incorporate spending recommendations into its digital and mobile media planning and buying efforts.
“JetBlue is well known for its creative marketing, and we’re thrilled to be arming the airline with the insights it needs to make the best-informed decisions to maximize these efforts,” said Manu Mathew, CEO and co-founder of Visual IQ. “We’re confident that, as a savvy brand looking to make the most of its marketing spend, JetBlue will begin to reap the benefits of our platform almost immediately.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.