Leading Marketing Attribution Management Provider Nominated for Best Attribution Solution for Outstanding Work with Phones 4u and Orange
London, 31 March 2014: Visual IQ, the leading cross channel marketing attribution software provider, today announced it has been shortlisted for the Drum’s Digital Trading Awards.
Visual IQ has been selected for its work with Phones 4u and Orange in the Best Attribution Solution category. The winners will be announced on 24th April at the London Marriott Hotel, Grosvenor Square.
This is the inaugural year of the Digital Trading Awards, which have been created to recognise outstanding work in the online ad trading sector, and reward the most effective companies, agencies, media brands and technologies.
Visual IQ’s marketing attribution management technology helps marketers optimise campaigns within an increasingly complex multi-channel marketing ecosystem. The company’s IQ Intelligence Suite helps marketers organise disparate sources of marketing performance data; analyse the true impact of every online and offline channel, campaign and tactic to which their prospects have been exposed; and delivers recommendations on where to invest budget to significantly improve marketing effectiveness. The company was also the first to integrate and analyse data from both online and offline channels to offer a truly holistic attribution approach for understanding marketing performance.
Manu Mathew, co-founder and CEO of Visual IQ, commented: “The team is very proud to be nominated for the Digital Trading Awards’ Best Attribution Solution category for the work undertaken in conjunction with Phones 4u and Orange France. Our team has worked tirelessly to produce a market-leading attribution solution and is thrilled that the judges - who are all recognised as experts in their field - felt we deserved the nomination.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 and 2014 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.