Marketing Attribution Provider Nominated in Best Business Intelligence Vendor Category
The shortlist was created by journalists from V3 and Visual IQ has been selected in the Best business Intelligence vendor category. The winners for each category will be voted for by readers of the publication and will be announced at an awards ceremony at The Waldorf Hilton, Aldwych, London on Friday 29th November.
Competition for a place in the awards was particularly tough this year with more than 450 entries from 150 companies, making Visual IQ’s inclusion particularly impressive.
Visual IQ’s marketing attribution management technology helps marketers optimise campaigns within an increasingly complex multi-channel marketing ecosystem. The company’s IQ Intelligence Suite helps marketers organise disparate sources of marketing performance data; analyse the true impact of every online and offline channel, campaign and tactic to which their prospects have been exposed; and delivers recommendations on where to invest budget to significantly improve marketing effectiveness. The company was also the first to integrate and analyse data from both online and offline channels to offer a truly holistic attribution approach for understanding marketing performance.
The company regularly earns industry recognition for its superior technology and forward-thinking approach to attribution. Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, was a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, as well as being a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards.
Manu Mathew, co-founder and CEO of Visual IQ, commented: “We are delighted to be shortlisted for these prestigious awards along with other high profile companies including Google and Microsoft, as well as Kaspersky Lab who began utilising our attribution platform this year. The uptake of attribution technology is increasing rapidly with Visual IQ at the forefront of this trend, so it is great to be recognised by V3 as a leading global provider.”
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.