NEEDHAM, Mass.– Nov. 2, 2017: Visual IQ, a Nielsen company (NYSE: NLSN), today announced that the company’s Senior Director of Global Solution Consulting Andrew Dubickas will address attendees during a panel at the 2017 Automotive Analytics & Attribution Summit (AAAS). The interactive mainstage session, “Insights on Attribution from Outside the Automotive Industry,” will take place on November 9 at the Boca Raton Resort & Club in Florida.
What: Driven by consumers’ complex, multi-channel, multi-device journeys, marketers have been forced to rethink traditional approaches to how they communicate with their target audiences. The automotive industry is no exception. Automakers must constantly identify and attract large audiences of “in market” car buyers and current owners in order to meet their business goals. Further, their ranks are constantly changing as car buyers leave the segment and new intenders join in. In this panel of marketing measurement experts, Dubickas will offer an industry outsider’s point of view on how automotive brands can solve their unique attribution challenges and better meet their acquisition and retention goals by taking a people-based approach to marketing and measurement.
Why: Like many other industries, automotive manufacturers and dealers invest significant time and resources in advertising and marketing. Yet traditionally, it’s been difficult for them to track consumer influence, engagement, and conversion, especially for offline activity. Automakers and their advertising partners must work together to determine the marketing strategies and tactics that best resonate with target audiences, so they can optimize consumer experiences and drive desired outcomes, both online and offline. Leveraging technology that combines audience attribute data with tactical marketing performance, automotive marketers can get the people-based intelligence they need to tailor their tactics and experiences for prospects and customers to increase dealership traffic, accelerate sales, and improve customer lifetime value.
Who: Dubickas is the senior director of global solution consulting at Visual IQ where he is responsible for ensuring that prospects, partners, and agencies understand the company’s corporate and product strategy, how it fits into their ecosystem, and how they can leverage Visual IQ’s Marketing Intelligence Platform to make more informed decisions. Alongside Dubickas, the panel will also include unique perspectives from:
When: The session will take place on Thursday, November 9 from 11:30 a.m. – 12:30 p.m. ET on the Mainstage.
Where: AAAS is taking place from November 8-9, 2017 at the Boca Raton Resort & Club in Boca Raton, Fla., and is the first event of its kind dedicated to online marketing analytics and attribution for the automotive industry. More details, including registration information, can be found on the event website.
Visual IQ, a Nielsen company (NYSE: NLSN), is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices. By combining the power of audience and attribution, its Marketing Intelligence Platform provides the real-time insight brands and agencies need to optimize marketing and advertising performance by audience segment and drive the online and offline success metrics they care about most. Visual IQ can be reached at VIQ.firstname.lastname@example.org or by visiting www.visualiq.com.