Industry Experts to Discuss the Combined Power of Audience and Attribution
NEEDHAM, Mass.– June 1, 2017 - Visual IQ, the leading provider of marketing intelligence software, today announced it will be hosting an event with Lotame and Digital AdLab, called “Marketing Intelligence – The Intersection of Audience Insight and Attribution,” on the evening of Thursday, June 8 in Toronto.
Multi-touch attribution, which enables marketers to understand the influence that different marketing channels and tactics have on a given success criteria, has become a main staple in the modern marketer’s toolbox. But as experience becomes the new competitive advantage, marketers need a new kind of marketing intelligence that enables them to understand marketing and advertising performance in combination with the unique profiles of their customers and prospects.
This event will feature a panel of industry experts from Visual IQ, Lotame, and Digital AdLab discussing how marketers across all industries are leveraging the combined power of audience and attribution to drive people-based marketing strategies and deliver meaningful business results. Join and network with other marketing experts to discuss new techniques for measuring marketing and advertising performance by audience segment, and how to use these insights to optimize budget and improve the consumer experience.
Ralph Robertson, Visual IQ’s chief revenue officer, will be representing the company onstage. Joining Robertson to share their perspectives will be the two other event hosts: Aashish Bansal, Strategic Sales Solutions Director at Lotame, and Raymond Reid, Founder & CEO at Digital AdLab.
The event will take place from 7-9:30 p.m. ET on Thursday, June 8, 2017. It will be hosted in Toronto at The Spoke Club, located at 60 King Street West. It is open to all marketers and business leaders and is free to attend. Click here to register.
Visual IQ is the world’s leading marketing intelligence software provider. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform, Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.
Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy, is a member of the Canadian Marketing Association, and sits on the IAB’s Advertising Technology, Data, Public Policy and CFO councils and the Digital Analytics Association’s Standards Committee.