Needham, Mass. (Nov. 8, 2016) - Visual IQ, the leading provider of marketing intelligence software, today announced that Manoj Mathew, senior director of client services, will present on a panel at the annual Digital Marketing for Financial Services Summit. The session, “Advanced Attribution and Testing Strategies to Optimize Your Marketing Spend,” will take place on November 16 at the Wyndham New Yorker Hotel.
What: Marketing attribution has the power to dramatically increase the performance of an entire marketing ecosystem, yet it remains one of marketers’ most elusive challenges. During this panel discussion alongside executives from Invoca, Lincoln Financial Group, Neuberger Berman and H&R Block, Mathew will equip marketers with the know-how to use attribution modeling to accurately gauge marketing efforts and increase ROI. Specifically, the panelists will share insight on how to integrate and measure online and offline contributions, implement A/B and complex multi-variant testing and how to take action on insights to maximize investment.
Why: With more and more channels, tactics and strategies in the marketing mix than ever before, financial services marketers can no longer afford to use last click and other antiquated measurement methods that do not provide credit where credit is due. To solve this challenge, financial services marketers are adding advanced attribution to their blueprint to achieve cross-channel insight and data-driven optimization recommendations that increase the performance of an entire marketing ecosystem.
Who: Mathew is the senior director of client services at Visual IQ, where he is responsible for driving the overall strategic direction of Visual IQ’s client services team, while maintaining alignment with key client objectives and ensuring value delivery. In addition to Mathew, the panel will include insights from: Paul Rudwall, head of product marketing at Invoca, Alok Benjwal, VP of consumer and marketing analytics at Lincoln Financial Group, Erik Schneberger, SVP, global head of digital and marketing operations at Neuberger Berman, and Amy Hu, VP interactive marketing and online experience at H&R Block.
When: The session will take place on Wednesday, November 16, from 10:45-11:30 a.m. EST.
Where: Now in its third year, the Digital Marketing for Financial Services Summit is the largest forum in North America to offer actionable insights and tangible solutions for marketers in the financial services sector to optimize their digital strategies. The event brings together 25 award-winning financial brands, senior marketers, and CMOs from across the country to tackle challenges around omni-channel integration, attribution, disruption, automation, content, search and display, social, mobile and customer experience. The event is taking place from November 15-16 at the Wyndham New Yorker Hotel in Manhattan. More details, including registration information, are available on the event website. Visual IQ will be exhibiting at booth #9.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy, is a member of the Canadian Marketing Association, and sits on the IAB’s Advertising Technology, Data, Public Policy and CFO councils and the Digital Analytics Association’s Standards Committee.