Needham, Mass. (Oct. 20, 2016) - Visual IQ, the leading provider of marketing intelligence software, today announced that co-founder and CEO Manu Mathew will present at the annual Incite Summit East. The session, “Marketing Attribution Success at Equifax: An Insider’s Perspective,” will take place on October 27 at the New York Marriott at the Brooklyn Bridge.
What: Marketing attribution provides marketers with the ability to quantify influences and synergies across channels, strategies, and tactics, as well as to identify specific changes that can be made to their marketing mix to dramatically increase the performance of an entire marketing ecosystem. During the session, which is part of the event’s Marketing Attribution track, Mathew will provide an in-depth look into Visual IQ customer Equifax’s marketing attribution program, and will explore the “before” and “after” view of the credit reporting agency’s marketing attribution success.
Why: Determining the best approach to connect with distracted and empowered customers, particularly in a world with the myriad of disparate channels, tactics and strategies associated with most marketing mixes, is one of the most strategic and operational challenges that today’s marketers experience. As such, marketers are implementing advanced attribution solutions to attain cross channel insight and data-driven optimization recommendations, which can lead to better performance and higher return on marketing spend. Mathew’s presentation will address how Equifax used marketing attribution from Visual IQ to uncover powerful performance insights and cost-savings opportunities.
Who: Mathew is the co-founder and CEO of Visual IQ, where he is responsible for directing the company’s growth and expanding the company’s client base across the world. He is also responsible for constantly evolving the capabilities of the company’s IQ Intelligence Suite that helps brands and agencies recognize opportunities for optimization hidden in their marketing performance data.
When: The session will take place on Thursday, October 27, 2016 from 2:30-3:00 p.m. ET
Where: Now in its fourth year, the Incite Summit East brings together more than 200 senior marketers from large brands to learn about the future of marketing. Chief Marketing Officers and marketing leaders from more than 60 innovative brands, including Visual IQ, will talk candidly about their marketing strategies, covering the revolution in three distinct practice areas: personalization, content and storytelling, and marketing attribution. The event is taking place from October 27-28 at the New York Marriott at the Brooklyn Bridge. More details, including registration information, are available on the event website. Visual IQ will be exhibiting at booth #14.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy, is a member of the Canadian Marketing Association, and sits on the IAB’s Advertising Technology, Data, Public Policy and CFO councils and the Digital Analytics Association’s Standards Committee.