Digital and Media Analytics Expert to Tackle Strategies for Using Data to Deliver Targeted and Personalized Content
Needham, Mass. – Oct. 22, 2014 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Brian Suh, associate vice president of analytics, will address marketers during the Digital Analytics Association (DAA) Boston Symposium on November 5. Suh will join other digital marketing experts for an informative session on sophisticated marketing capabilities like personalization, retargeting and attribution that are enabled by digital analytics.
What: During the session, panelists will explore how organizations can best harness data using attribution to make more informed marketing decisions. Suh, who heads up the analytics department at Visual IQ, is uniquely equipped to offer best practices and advice on making the most of analytics to optimize marketing performance across channels.
Why: Digital analytics have evolved tremendously over the last decade. Advanced analytics have helped marketers make more informed, data-driven decisions and deliver a more personalized, relevant experience for each customer across different channels and devices. Yet, according to an omni-channel marketing report published by Visual IQ and The CMO Club, the majority of marketers do not have complete confidence in current measurement capabilities and struggle to make sense of the hundreds of millions of marketing touchpoints they measure. Using real-world examples, including insight from Visual IQ customer Kaspersky Lab, this session will provide marketers with an inside look at how to integrate and leverage data to deliver more targeted and personalized messages to each potential customer.
Who: In addition to Suh, the panel will include unique insights from:
When: Wednesday, November 5
Where: The DAA helps organizations overcome the challenges of data acquisition, exploration, deduction and application. This year’s DAA Boston Symposium, “Digital Analytics at the Center of the _______ Universe,” is bringing together experts and innovators from a wide variety of backgrounds to dive deep into new techniques, best practices and strategies for making the most of digital analytics. The event is taking place at the Microsoft New England Research and Development Center at 1 Memorial Drive in Cambridge, Mass. To see the full agenda or sign up, please visit the event website.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.