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Visual IQ's Kim Keme to Explore Building a Culture of Testing and Optimization at the DAA LA Symposium

Needham, Mass. – Feb. 3, 2014 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Kim Keme, the Director of Analytics – West, will address marketers during the Digital Analytics Association (DAA) Los Angeles event on February 10. Keme will join other recognized analytics experts for a panel discussion that focuses on best practices for creating a positive, analytics-based culture of testing and optimization.

What: During the session, panelists will explore how companies of any size can best evangelize the practice of regular testing and optimization across their organization. Keme, who has more than a decade of experience helping marketing organizations align themselves to use data more effectively, will provide insight into how attendees can prepare their teams to use sophisticated analytics tools like advanced attribution.

Why: With technologies like attribution, marketers have the ability to more accurately analyze more information than ever before. While digital analytics have evolved tremendously over the last decade, creating an organizational culture that supports data-driven thinking is no easy task. Even with robust technology, organizations need to inspire cultural change in order to realize the full benefits of any solution. Using real-world examples and responding to specific audience questions, this session will explore best practices for organizations who are just getting into the optimization or marketing attribution game, or are looking to make the most of their analytics insights.

Who: Krista Seiden, Analytics Advocate at Google, will lead the discussion as moderator. In addition to Keme, the panel will feature insights from:

  • Grant Hosford, CEO, codeSpark
  • Karl Moats, Product Marketing Manager, Adobe Analytics

When: Tuesday, February 10, 2015 at 4:05 p.m. PT

Where: The DAA helps organizations overcome the challenges of data acquisition, exploration, deduction and application. This year’s DAA LA Symposium, “I Love Analytics: Exploring the Romance between Marketers and Data,” is bringing together analytics experts and innovators from diverse backgrounds to explore the role data and analytics plays in today’s marketing landscape. The event is taking place at UCLA’s Carnesale Commons, located at 330 De Neve Drive in Los Angeles. To see the full agenda or sign up, please visit the event website.

Click-to-tweet the news: Headed to #DAALosAngeles? @Visual IQ’s @kimkeme_viq will join panel on creating an analytics-based culture:

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.