Marketing Analytics Experts to Reveal Successes Linked to Marketing Attribution Engagement
Needham, Mass, Nov. 30, 2015 - Visual IQ, the leading cross channel marketing attribution software provider, today announced that Manu Mathew, Co-founder and CEO, and Jamie Byrum, Director of Promotional and Digital Analytics at Nationwide, will address attendees at NetFinance Interactive taking place December 1-3 at the Rancho Bernardo Inn in San Diego. Mathew and Byrum will lead an interactive discussion exploring Nationwide’s journey from an outdated methodology to a highly optimized marketing attribution solution.
What: During the session, Mathew and Byrum will provide an insider’s perspective of Nationwide’s marketing attribution engagement. They will explore the specifics surrounding the insurer’s marketing analytics goals, the organizational and logistical changes needed to adopt and operationalize attribution, and the future of marketing attribution at Nationwide. Additionally, Mathew and Byrum will moderate a roundtable on the first day of the event to deliver a preview of their presentation and Nationwide’s success with marketing attribution.
Why: Marketing attribution offers a way to quantify the influences and synergies between channels, campaigns, and tactics, as well as identify specific changes that can be made to an organization’s marketing mix to dramatically increase the performance of its entire marketing ecosystem. Now more than ever, marketing organizations are embracing this data-driven approach and are looking for best practices for doing it effectively.
Where: The presentation will take place on the Main Conference Stage at the Rancho Bernardo Inn in San Diego. To learn more or to see the full agenda, please visit the event website.
When: Thursday, Dec. 3, 2015 at 10:00 a.m. PT; the preview will take place on Dec. 1, 2015 at 1:55 p.m. PT
Who: In its second year, NetFinance Interactive (NFI) serves as a forum for experts in the digital finance space to network and discuss timely industry trends, challenges, and opportunities. In addition to Mathew and Byrum, this year’s speakers include senior executives from Bank of America Merrill Lynch, Western Union and Capital One Financial Corporation.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.