Visual IQ solves your people-based measurement and optimization challenges
We understand the people-based marketing optimization challenges you face every day. Without the ability to understand consumer attributes and how different audiences interact with your brand across channels and devices, you can’t optimize budgets or create the types of relevant experiences that drive meaningful business results. Visual IQ takes the weight off your shoulders by combining marketing performance and audience analysis in a single platform.
How can you handle evaluating audience and performance data coming from sources and devices that seem to multiply by the day? Visual IQ provides a sophisticated way to collect, analyze and act upon all that information. Moving from disorder to order, you wind up with a picture of performance that’s cohesive and credible.
Consumers are navigating a complex number of online, offline and mobile touchpoints on their journey to conversion. If you don’t have a comprehensive view of their journey at an individual level, then you can’t accurately measure or improve the value of each interaction. Visual IQ transforms the chaos into clarity.
If you can’t analyze consumer attributes in combination with tactical marketing performance, then you can’t effectively optimize budgets or experiences. Visual IQ unifies audience and attribution in a single platform for an unparalleled view of performance by audience segment
Your customers and prospects expect a seamless and connected experience no matter when, or how they engage with your brand. Visual IQ delivers the intelligence you need to reach the right person, with the right message, in the right place and at the right time.