Do you struggle to create relevant and personalized experiences?
The battleground for customers has never been so competitive, or so complicated. Your prospects and customers are interacting with brands across an ever-increasing number of channels, touchpoints and devices. To win their hearts and minds, you need to deliver the coordinated, relevant experiences they crave.
Fortunately, there’s help. At Visual IQ, we help you master the chaos of the consumer experience. Leveraging a people-based architecture, our platform builds robust profiles of every customer and prospect that interacts with your brand, so you know who they are, what they are like, what they want and where they are. These anonymous audience profiles are integrated with sophisticated marketing attribution approaches to provide a consolidated view of the consumer and the influence of each marketing interaction leading up to an online conversion, in-store visit or other given success criteria. With visibility into the messages, offers, creatives and other granular tactics that influence a specific audience, you can confidently orchestrate consumer experience across devices, and optimize your spend within and across channels to drive the business results you care about most.
In this age where consumers move across channels and screens at light-speed, the experience you deliver in moments of opportunity is more critical than ever. With Visual IQ, you get the intelligence you need to uniquely tailor your tactics for each target audience—and with greater accuracy than ever before.