Software that helps you discover your best-performing marketing based on the people that matter most
Consumer experience is the new competitive advantage. Yet optimizing experiences can feel impossible to master when your customers and prospects are interacting with your brand across a dizzying number of channels, touchpoints and devices. To deliver the coordinated, relevant experiences they expect, analyzing audience attributes in isolation from marketing performance is no longer enough. At Visual IQ, we provide a more intelligent solution.
Our Marketing Intelligence Platform consolidates people-based insights with multi-touch attribution in a single user interface, so you can optimize marketing and advertising performance by audience segment. With a clear understanding of consumer attributes and how different audiences interact with your brand across all channels and devices, you can optimize budgets across touchpoints while delivering coordinated experiences that maximize business results.
Utilize multiple attribution approaches to effectively measure all types of marketing and advertising
Analyze marketing and advertising tactics in combination with customer and prospect attributes
Predict the performance of your optimization changes and take immediate action on insights
Uncovering the true performance of your marketing and advertising by audience across a multitude of digital and physical environments can be overwhelming. The Visual IQ platform makes it easy. Track the end-to-end consumer journey, de-duplicate unique users across channels and devices, and use multiple attribution approaches to effectively measure all types of marketing and advertising against specific success criteria in one place.READ MORE
The more you understand who a consumer is, the better your chances of converting her. Using a people-based approach, the Visual IQ platform creates an enriched profile of every individual that interacts with your brand – her demographics, her behaviors, her relationship with your brand. When these profiles are combined with multi-touch attribution, it creates an unparalleled view of marketing performance across channels and devices by audience.READ MORE
Optimizing marketing and advertising performance means more than just uncovering what’s working and what’s not. It also means turning those insights into action. With Visual IQ, you can explore multiple scenarios for future marketing efforts and predict performance based on your objectives. Leverage the platform’s native bid management capabilities and its programmatic buying integrations to expedite insight to action.READ MORE