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Privacy

Visual IQ Privacy Notice

Last Updated: June 1, 2018
About Visual IQ

Visual IQ, a division of Nielsen Holdings (“VIQ”, “we”, “us”, and “our”), is the world’s leading provider of marketing intelligence that combines people-based insights with tactical marketing performance. We provide analytics and attribution information to companies, advertisers, and publishers to help them understand the factors that contribute to marketing effectiveness. To learn more about Nielsen Holdings’ privacy practices, click here. To learn more about Nielsen’s family of companies, click here.

Scope

VIQ is committed to protecting the privacy of individuals from whom we collect personal data. This Privacy Notice (“Notice”) applies to personal data we collect on www.visualiq.com (“Website”) and other websites and applications where we provide our products and services (“Services”) to customers. Your use of the Website is also subject to Our Terms of Use.

WE ENCOURAGE YOU TO READ THIS NOTICE AND THE TERMS OF USE IN FULL TO UNDERSTAND OUR PRIVACY PRACTICES BEFORE USING OUR WEBSITE, PRODUCTS, AND SERVICES. BY USING OUR WEBSITE, PRODUCTS, AND SERVICES, YOU ACKNOWLEDGE AND AGREE TO THE PRACTICES DESCRIBED IN THIS PRIVACY NOTICE.

Notice updates

We periodically review and update this Notice to reflect current technologies, new business practices, or changes in legal circumstances. We encourage you to review this Notice each time you visit our Website and use our Services. If we are going to use personal data in a manner that is materially different from that stated at the time of collection or make any material changes in our privacy practices, we will notify you by posting those changes through a prominent notice on our Website. If you do not agree to the changes made to this Notice, we recommend that you stop using our Website and Services.

How we collect information

When you visit our Website or use our Services, we collect personal data about you, your device(s), and your browsing activities. We collect personal data in different ways and from different sources:

  • Cookies and other tracking technologies – We use cookies and other tracking technologies to collect and store data about you. Here is a list of tracking technologies we use to collect and store data about you:
    • Pixels – Blocks of code to track your browsing behavior and your navigation on the Website or mobile apps using our Services.
    • Advertising IDs – Standard non-permanent device identifiers provided by mobile operating systems for the purpose of serving and understanding advertising effectiveness, including the Advertising Identifier (“IDFA”) for iOS and Android Advertising ID for Android.
    • Software Development Kits (“SDKs”) – Blocks of code similar to pixels, embedded in applications that allow VIQ to track certain data related to your use of the Website and mobile apps using our Services.
  • Server to server synchronization – We may synchronize identifiers described above with those of third parties to collect data about you. We use the synchronized data to help our clients associate it with their known users.
  • Across websites and mobile applications – We collect data about you and your activities across multiple websites and mobile applications through our integrations with clients’ websites and media campaigns. This helps our clients to better understand the effectiveness of their advertising campaigns.
  • Across devices – We collect data about you and your activities across multiple websites and mobile applications using technology that establishes connections among related devices, such as smartphones, tablets, and computers. This information helps our clients with attribution, advertising analytics, and reporting.
  • Data partners – We obtain demographic and inferred interest data from other third parties to supplement our attribution Services.
  • User submitted data – When you use our Services, we collect personal data that you directly provide to Us.
Types of personal data collected on this Website

We collect the following types of data about you and your activities when you browse our Website:

  • Device data – Device type, operating system, phone carrier, push notification tokens, user name/password, and hardware or operating system device identifiers (e.g. IDFA for iOS, Android ID for Android, and Google Ad IDs). We collect this data automatically when you use our Website. This data is not mandatory. We need to collect this data to make our Website easier to navigate and to conduct audits and troubleshooting activities.
  • IP address – This also includes data that can be derived from IP address, such as your general location, regional demographic, ISP or network provider, or your data connection information. We collect this data automatically when you use our Website. This data is not mandatory. We need to collect this data to make our Website easier to navigate and to conduct audits and troubleshooting activities.
  • Geolocation data – Your location data includes city, country, zip code, and geographic coordinates depending on whether you have enabled location services on your device. We collect this data automatically when you use our Website. This data is not mandatory. We collect your geolocation only when you consent to location services. We need to collect this data to improve our Website functionality.
  • Browsing data – Web pages visited, operating system, date/time stamp, clickstream data, unique visitations, type of browser used, and other session-based activities from actions you take and features you use on your devices. We collect this data automatically when you use our Website. This data is not mandatory. We need to collect this data to improve our Website functionality.
  • Cookie IDs – VIQ cookie ID, mobile advertising IDs, and third-party user IDs. We collect this data automatically when you use our Website. This data is not mandatory. We need to collect this data to analyze trends, administer the Websites, track users’ movements around our digital properties, serve advertisements, and gather demographic data about our user base as a whole.

We collect the following personal data directly from you:

  • Contact data – When you use our Website, you may request a VIQ demo. If you do so, you will be required to provide us your name, email address, phone number, job title, company name, type of organization, and your company’s total ad spend. This information is mandatory to show you a requested demo.
  • Log-in data – When you use our Services, we will create an online account for you. You can login into your account using our Website. In order to log in, we will require you to provide your user name and password. This data is mandatory to log you in and to verify your identity, account, and safety and security of your transactions.
  • Employment data (for Job Applicants only) – When you decide to apply for a job with VIQ, we will require you to provide your name, email address, physical address, phone number, resume, desired salary, resume, and other data you may choose to provide. This data is mandatory to process your employment application.
How we use the personal data collected on our Website

We collect data from you and about you when you visit our Website in order to:

  • Deliver content – We use data about you to deliver Website content.
  • Personalize and improve our Website – We use data about you to analyze how you use our Website, develop new products and services, and improve Website’s functionality, quality, and overall user experience.
  • Communicate with you – We use data about you to send transactional and marketing communications about new features, products or services, and other items that may be of interest to you. This includes sending email and postal mail marketing communications to provide product announcements and marketing updates.
Legal Basis for processing the personal data collected on our Website

We collect, use, and store data about you according to applicable law and with transparency and fairness. When administering the Website, VIQ acts as a data controller relying on the following legal basis to collect and process personal data about you:

  • Legitimate business interests – We use personal data about you for our legitimate business interests to improve our Website, to deliver Website content, and to optimize your user experience. Consistent with our legitimate business interests and any choices that we offer or consents that may be required under applicable laws and regulations, we may use personal data, your browsing history, and technical data for direct marketing.
  • Consent – Where appropriate or legally required, we use personal data about you subject to your consent. For example, we rely on your consent for email and postal mail marketing communication and geolocation collection practices.
  • Compliance with laws – We may also use personal data about you:
    • As required by law, such as to comply with a subpoena or similar legal process
    • When we believe in good faith that disclosure is necessary to protect our rights or property, protect your health and safety or the health and safety of others, investigate fraud, or respond to a government request
    • If we are involved in a merger, acquisition, or sale of all or a portion of its assets
Types of personal data collected to provide Services

The Services we provide involve VIQ placing pixels or tags on publisher websites or within online advertisements. These pixels and tags collect data relating to how consumers interact and respond to various advertisements across different communication channels (e.g. mobile devices, laptops).

We collect various data about individuals to provide and deliver Services to our clients and Website users. We collect this data automatically when you browse our Website, other websites, and applications where we provide our Services to VIQ customers. We collect the following types of data about you:

  • Device data – Device type, operating system, phone carrier, push notification tokens, user name/password, and hardware or operating system device identifiers (e.g. IDFA for iOS, Android ID for Android, and Google Ad IDs). We collect this data automatically when you use our Website. This data is not mandatory. We collect this data to make our Website easier to navigate and to conduct audits and troubleshooting activities.
  • IP address – This also includes data that can be derived from an IP address, such as your general location, regional demographic, ISP or network provider, or your data connection information. We collect this data automatically when you use our Website. This data is not mandatory. We collect this data to make our Website easier to navigate and to conduct audits and troubleshooting activities.
  • Geolocation data – Your location data includes city, country, zip code, and geographic coordinates depending on whether you have enabled location services on your device. We collect this data automatically when you use our Website. This data is not mandatory. We collect your geolocation only when you consent to location services. We collect this data to improve our Website functionality.
  • Browsing data – Web pages visited, operating system, date/time stamp, clickstream data, unique visitations, type of browser used, and other session-based activities from actions you take and features you use on your devices. We collect this data automatically when you use our Website. This data is not mandatory. We collect this data to improve our Website functionality.
  • Cookie IDs – VIQ cookie ID, mobile advertising IDs, and third-party user IDs. We collect this data automatically when you use our Website. This data is not mandatory. We collect this data to analyze trends, administer the Websites, track users’ movements around our digital properties, serve advertisements, and gather demographic data about our user base as a whole.

We collect the following personal data directly from you:

  • Contact data – When you use our Services, you are required to sign up for an account with us. During the account sign up process, you must provide us your name, company name, professional business title/role, email address, business postal address, and phone number. This data is mandatory to create your account with us and use our Services. We use this data to log you in and to verify your identity, account, and safety and security of your transactions.
How we use the personal data collected to provide Services

We collect data from you and about you across multiple websites or mobile applications in order to:

  • Provide Services for clients – We use data about you to provide Services that allow our clients to better understand the effectiveness of their advertising campaigns.
  • Personalize and improve our Services – We use data about you to analyze how you use our Services, develop new products and services, and improve functionality, quality, and user experience.
  • Communicate with you – We use data about you to send transactional and marketing communications about new features, products or services, and other items that may be of interest to you. This includes sending email and postal mail marketing communications to provide product announcements and marketing updates.
Legal Basis for processing the personal data to provide Services

We collect, use, and store data about you according to applicable law and with transparency and fairness. The legal basis for processing depends on the Services you use and how you use them. When we provide our Services, VIQ acts as a data processor relying on the following legal basis to collect and process personal data about you:

  • Performance of contract – We use personal data about you to enter into a contract with you or to perform a contract that you have with us. For example, when you express interest in our Services, we will use your business contact data to respond to your requests and provide you with requested Services.
  • Legitimate business interests – We use personal data about you for our legitimate business interests to improve our Services. Consistent with our legitimate business interests and any choices that we offer or consents that may be required under applicable laws and regulations, we may use personal data, your browsing history, and technical data for direct marketing.
  • Consent – Where appropriate or legally required, we use personal data about you subject to your consent. For example, we rely on your consent for email and postal mail marketing communication and geolocation collection practices.
  • Compliance with laws – We may also use personal data about you:
    • As required by law, such as to comply with a subpoena or similar legal process
    • When we believe in good faith that disclosure is necessary to protect our rights or property, protect your health and safety or the health and safety of others, investigate fraud, or respond to a government request
    • If we are involved in a merger, acquisition, or sale of all or a portion of its assets
Information that we share with third parties
  • Service providers – We may share data about you with third parties who provide services on our behalf to help with our business. These companies are authorized to use personal data about you only as necessary to provide these services to us. These services may include fulfilling orders or purchases, payment processing, validating contact data, sending marketing communications, and providing cloud infrastructure.
  • Public authorities – In certain situations, we may be required to disclose personal data about you in response to lawful requests by public authorities, including national security and local law enforcement. We may also disclose personal data about you to:
    • Comply with a subpoena or other legal process requests
    • Protect our rights
    • Protect your safety or the safety of others
    • Investigate fraud
    • Respond to a government request
  • Change of ownership – If VIQ is involved in a merger, acquisition, dissolution, or sale of all or a portion of its assets, we reserve the right to transfer your personal data. You will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personal data and any choices you may have.
Cookies and other tracking technologies

We and our service providers may use cookies and other tracking technologies to:

  • Administer the Website
  • Enhance user experience
  • Analyze Website and Services usage and trends
  • Track users’ movements around the Website
  • Gather demographic data about users
  • Deliver advertisements
  • Perform analytics and marketing integration

Here are the types of cookies and other tracking technologies we and our service providers use:

  • Session and persistent: We and our service providers use session and persistent cookies. Session cookies exist only during one session. They disappear when you close your browser, restart, or turn off your device. Persistent cookies remain on your device after you close your browser, restart, or turn off your device.
  • Transactional and functional:
    • Server Logs: We and our service providers use cookies and other tracking technologies (i.e., scripts, tags) to collect and store your IP address, IMEI device number, pixels, and device data in server logs to support the functionality of the Website and provide information to you that is relevant and error free.
    • Device Identifiers: When you access the Website through a mobile device, we and our service providers may access, collect, monitor and/or remotely store such device identifiers as “universally unique identifiers (UUID)”. These are small data files stored on or associated with your device. This may be used to help you log in faster and enhance your navigation of the Website.
    • Transaction Identifiers: When you use the Website, we and our service providers may access, collect, or store transaction identifiers, an internal identification number that we assign to our customers. This help us understand and review your transactions.
  • Marketing and advertising: We and our service providers may use cookies and other tracking technologies to market products or services, monitor which ads have been served to your browser, which webpages you were viewing when such ads were delivered, and provide you advertising based on your browsing activities and interests.
  • Analytics and integration: We and our service providers use third party analytics and marketing integration services such as Marketo, Facebook, and LinkedIn to track and optimize our Website performance and marketing activities.

For the full list of cookies, tracking technologies, and third parties, please refer to this chart.

Social media features and widgets

We use social media features, including the Facebook Like button and widgets, such as the Share button or similar interactive mini-programs that run on our Website. These features may collect your IP address and other personal data including which page you are visiting on our site and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these Features are governed by the privacy policy of the company providing it. For more information on the technologies used by these social networks, please refer to their specific privacy notices listed below:

If you provide us your personal data, we may use it to interact with you on these social networks. Our interactions with you would also be subject to that social media network’s privacy notice, terms of use, and your consent as appropriate.

Data privacy rights

VIQ’s Clients and Prospects

If you are a VIQ client or prospect, you may access, correct, or request deletion of your personal data. If your business contact information changes, or if you would like to modify or remove your details, or to exercise your other rights, please contact your Client Services representative or contact us using the information described below.

VIQ respects and acknowledges that individuals frequently desire to access their personal data or make other requests regarding their personal data rights. However, VIQ has no direct relationship with the individuals whose personal data we process on behalf of our clients. An individual who seeks to:

  • Access their personal data
  • Correct or amend their personal data
  • Restrict or object to processing of their personal data
  • Delete their personal data
  • Exercise a right of portability

should direct their query to the respective VIQ clients. If requested by a client to provide assistance with such requests, VIQ will respond within 30 days.

If you have any questions about VIQ’s data collection practices, please contact us using the information described below. For questions about how we assist VIQ’s clients with individuals’ data subject requests under the EU General Data Protection Regulation, please email us at privacy.department@nielsen.com.

VIQ Website

When administering the Website, VIQ acts as a data controller. In this situation, depending on a country where you are located, you may have the following rights:

  • A right to lodge a complaint with the supervisory authority, if our Website’s data collection practices do not comply with the laws and regulations.
  • A right of access to personal data we collect about you on this Website. We may charge a reasonable, administrative fee, if further copies of personal data are requested.
  • A right to rectify inaccuracies in personal data we collect about you on this Website.
  • A right to object to specific types of processing, such as direct marketing, processing based on legitimate interests or performance of a task in the public interest/exercise of official authority, and processing for research or statistical purposes.
  • A right to have personal data we collect about you on this Website ‘erased’ or restrict processing of such data.
  • A right to withdraw consent for future processing of personal data about you that we collected on this Website.
Email opt out
  • From time to time, we send marketing emails. You can choose to opt-out of marketing emails by following the unsubscribe instructions included in the email. Withdrawing consent will not affect the lawfulness of consent-based processing before consent was withdrawn.
  • From time to time, we send transactional emails notifying you about your payments, information about changes to our products and services, and other disclosures required by law. You may not opt-out of such transactional messages.
Postal mail opt out
  • From time to time, we send postal mail marketing communications. You can choose to opt-out of postal mail marketing by contacting us at privacy.department@nielsen.com.
Cookie opt out

VIQ receives data about individuals from VIQ’s own pixel technology.

  • You can opt out of VIQ’s data collection using pixel technology by following this link: https://vt.myvisualiq.net/opt_out.html.

    Note: We store your opt-out preference on web browsers in a cookie. If you delete your cookies, this will remove our ability to recall that you have chosen to opt-out of data collection, and you will be effectively opted back in. You may also block cookies entirely by configuring your browser settings. Blocking cookies entirely may cause some websites to work incorrectly.

We honor any modifications you make to your mobile device operating system settings. To opt-out of data collection via your mobile device operating system:

  • Select “Limit Ad Tracking” on Apple iOS or “Opt-out of interest-based ads” on Google Android. Doing so will delete your current Ad ID from your device and replace it with a new one.
  • You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Website and/or Services.

You can control the use of other cookies at the individual browser level. Each browser provides different mechanisms for managing cookies. Look at your browser’s help menu to determine the best way to modify your browser’s cookie storage. For more information about how to control or delete cookies, visit www.aboutcookies.org.

Third party opt out

VIQ receives data about individuals from data collected by third parties. VIQ cannot read cookies from those data sources and cannot directly opt you out of data collection. However, VIQ will honor any opt-outs provided by those third parties. To opt-out of data collection by third party data providers, please visit their respective web pages.

To learn more about how you can exercise your choices with respect to other companies’ collection and use of data for purposes of interest-based advertising, please visit http://www.aboutads.info/choices.

“Do Not Track” signals

We do not support “Do Not Track” browser settings and we do not currently participate in any “Do Not Track” frameworks.

Third party websites

This Website may contain links to third party Websites. We are not responsible for the privacy practices or the content of these third-party websites. We encourage our users to be aware when they leave our Website and to read the privacy notices of third party websites prior to use.

Data transfers

In the course of providing our Services, we may transfer, store, and process data that we collect about you to servers and databases located outside of your home country. See the “Privacy Shield” section of this Notice for further information.

Security

Safeguarding the personal data about you is important to VIQ. Personal data is maintained in a secure environment, and our team of security professionals continually monitors our web interface touch-points to detect and thwart any attempts at unwanted intrusion. VIQ takes reasonable and appropriate security measures to protect against loss, misuse and unauthorized access, alteration, disclosure, or destruction of information.

We take commercially reasonable steps to ensure the ongoing confidentiality, integrity, availability, and resilience of our systems and Services processing personal data.

Data retention

We retain user data collected on this Website and for our Services as long as necessary to fulfill our business purposes. Aggregated data that is not stored at the individual user level may be held indefinitely.

Children’s information

We do not knowingly collect personal data from or provide any Services to children under the age of 13.

Privacy Shield Certification

VIQ has certified compliance with the Department of Commerce to participate in the EU-U.S. Privacy Shield Framework (“Privacy Shield”) by adopting and implementing the Privacy Shield Principles (“Principles”). VIQ adheres to the Privacy Shield Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement for personal data submitted by our customers in participating European countries through our Services. We may also process personal data our customers submit relating to individuals in the EU via other compliance mechanisms, including data processing agreements based on the EU Standard Contractual Clauses. If there is any conflict between the terms in this section and the Principles, the Principles shall govern. For more information about the Privacy Shield, visit http://www.privacyshield.gov.

  • International Users – Some international users (including those whose personal data is within the scope of this Privacy Shield certification) have certain legal rights to access certain personal data we hold about them and to obtain its correction, amendment, or deletion. Those users may exercise some of those rights by contacting us at privacy.department@nielsen.com.
  • Third Parties – We use a limited number of third party providers to assist us in providing our Services. These providers perform technical operations such as database monitoring, data storage and hosting services, and customer support. These third parties may access, process or store personal data when providing these services, based on our instructions only. If we receive personal data subject to our certification under the Privacy Shield and then transfer it to a third-party service provider acting as an agent on our behalf, we have certain liability under the Privacy Shield if both (i) the agent processes the personal data in a manner inconsistent with the Privacy Shield and (ii) we are responsible for the event giving rise to the damage.
  • Dispute Resolution and Arbitration – For any inquiries we cannot resolve directly, you may contact JAMS, which is a U.S.-based independent dispute resolution body that is available to you free of charge. If neither VIQ nor JAMS is able to resolve your inquiry, you have the right to invoke binding arbitration. Prior to initiating such arbitration, a resident of a European country participating in the Privacy Shield must first: (1) contact us and afford us the opportunity to resolve the issue; (2) seek assistance from JAMS; and (3) contact the U.S. Department of Commerce (either directly or through a European Data Protection Authority) and afford the Department of Commerce time to attempt to resolve the issue. If such a resident invokes binding arbitration, each party shall be responsible for its own attorney’s fees.
  • U.S. Federal Trade Commission Enforcement – VIQ is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).
Contact us

If you have any comments or questions regarding this Privacy Notice, or wish to contact our EU Data Protection Officer please contact us. You can also send us a letter at the following addresses:

From EU Countries:

Attn: Legal Dept.
Nielsen
Nielsen House
London Road
Oxford QX3 9RX
UK

From Other Countries:

Nielsen
85 Broad Street
New York, NY 10004
USA

Privacy questions can also be submitted by email to: privacy.department@nielsen.com.

Cookies, Other Tracking Technologies, Third Parties - Chart
Cookies and Tracking Technologies
Name Description Type
Marketo Marketo Marketing automation tool and database that passes to Salesforce once qualified as a sales lead. It is also used for analytics. To view privacy practices: https://documents.marketo.com/legal/privacy/. Marketing/Advertising/Analytics
AddThis Social sharing icons on individual article pages. To view privacy practices: http://www.addthis.com/privacy. Marketing/Advertising
AdWords Remarketing Tracks website conversions back to acquisition source. To view privacy practices: https://support.google.com/adwords/answer/2476688?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en. Marketing/Advertising
Facebook Pixel Tracks website conversions back to acquisition source. To view privacy practices: https://www.facebook.com/business/learn/facebook-ads-pixel. Marketing/Advertising
Bing Conversion Pixel Tracks website conversions back to acquisition source. To view privacy practices: https://privacy.microsoft.com/en-us/privacystatement Marketing/Advertising
LinkedIn Isight Tag Tracks website conversions back to acquisition source. To view privacy practices: https://www.linkedin.com/help/lms/answer/65521/the-linkedin-insight-tag-frequently-asked-questions?lang=en. Marketing/Advertising
Drift Programmatic chat software used to collect information provided by users. Data collected in Drift will be shared with Marketo for future marketing purposes. To view privacy practices: https://www.drift.com/privacy-policy/. Marketing/Advertising
Third Parties
Name Description Type
Data.com Prospecting tool used to collect company profiles, business contacts, and email addresses. To view privacy practices: http://www.data.com. Marketing/Advertising
Datanyze Technographic provider, used for enhancing technology data on prospect database. To view privacy practices: https://www.datanyze.com. Marketing/Advertising
Winmo Prospecting tool used to collect company profiles, business contacts, and email addresses. To view privacy practices: https://www.winmo.com. Marketing/Advertising
Dun & Bradstreet Data enhancer used for collecting financial information on prospect companies. To view privacy practices: http://www.dnb.com. Marketing/Advertising
LinkedIn Sales Navigator Prospecting tool used to collect company profiles, business contacts, and email addresses. To view privacy practices: https://business.linkedin.com/sales-solutions/sales-navigator. Marketing/Advertising
Drift Programmatic chat software used to collect information provided by users. Data collected in Drift will be shared with Marketo for future marketing purposes. To view privacy practices: https://www.drift.com/privacy-policy/. Marketing/Advertising