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Attributing Value to Facebook: An O2 and Visual IQ Study

Attributing Value to Facebook: An O2 and Visual IQ Study

Marketing Attribution

CASE STUDY

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Digital attribution is an ongoing challenge for brands. Over the last year, UK telecom provider O2 has taken on that challenge, and learned some surprising things about its Facebook ads.

Hear how the telecom service provider has taken great strides to make sure it’s accounting for the entire consumer journey in its campaign attribution.

Read the full article and watch the video here.

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