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Marketing Attribution Success at Dell

Marketing Attribution Success at Dell

Multi-Touch Attribution



Marketing attribution offers a way to quantify ROI and gain efficiencies across channels, strategies, and tactics, as well as to identify specific changes that can be made to a marketing mix to dramatically increase its overall performance. When Dell decided to implement an advanced attribution solution, it was looking to build a scalable foundation that would enable it to increase the effectiveness of the brand’s audience targeting, improve its understanding of customer behavior, and answer key questions related to marketing spend, according to Anil Dania, digital solutions lead of marketing decision sciences at Dell.

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