Marketing Attribution: Giving Agencies the Power to Keep Their Media Performance Promises
Equifax knew it needed to stay competitive in its ever-changing marketplace. So the brand brought on Visual IQ to partner with its media agency 360i for a match made in advertising heaven.
In a Spotlight presentation at the iMedia Agency Summit in Scottsdale, Arizona, Nicole Keiter, director of media strategy and optimization at Equifax, joined Abie McCauley, account supervisor at 360i, along with Manu Mathew, co-founder and CEO at Visual IQ, to showcase how their teams worked together to meet advertising performance goals, from a brand, agency, and partner perspective.
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