By using this Site, you consent to the use of cookies. For more information, please see our Privacy Policy.

X

9 Things Your Marketing Mix Vendor May Not Be Telling You

9 Things Your Marketing Mix Vendor May Not Be Telling You

Marketing Mix Modeling

EBOOK

Find out how to choose the right marketing mix vendor for your business.

Choosing the right marketing mix vendor can have a huge impact on your overall marketing effectiveness and business growth.

However, not all marketing mix models (or vendors) are created equal. Data granularity, input source, project team, and deliverable type can influence the accuracy and actionability of your results.

Sadly, some marketers don’t realize how important these things are — or which questions they should ask — until the project is underway and it’s too late.

Download our ebrief to learn:

  • Most important factors when selecting a marketing mix modeling vendor
  • Why these critical factors can affect the overall success of a marketing mix analysis
  • Nine questions you should ask and what your vendor might not be telling you
  • How to get the insights you need to drive revenue

Featured Content

By submitting this form, you agree to receive email communications from Nielsen Visual IQ. You can update your subscription preferences at any time by clicking here.

Check out our glossary of some of the most important terms associated with marketing intelligence.

VIEW GLOSSARY

Access more free resources on marketing intelligence, marketing attribution, marketing optimization and more.

VIEW ARCHIVE