By using this Site, you consent to the use of cookies. For more information, please see our Privacy Policy.


Crossing the New Digital Divide

Crossing the New Digital Divide: Your Guide to Marketing Effectiveness

Marketing Effectiveness


Digital marketing is complicated. Let us help you cross the new digital divide.

Does your marketing team work in silos? Do different groups use different KPIs, data sources, and technology? Is there a lack of communication across teams?

You’re not alone. We call this problem the “new digital divide.”

Digital innovation and the rise of the empowered consumer have created a new set of challenges and opportunities for marketers.

Crossing the New Digital Divide offers practical advice to help you understand the constantly changing landscape of digital marketing, analytics and attribution.

Find out how you can cross the new digital divide. Take advantage of new opportunities and overcome common challenges to marketing effectiveness in a time of bold claims and outrageous expectations.

Download Crossing the New Digital Divide to learn:

  • How to know the effectiveness of every marketing touchpoint
  • 3 opportunities and 5 challenges of digital marketing
  • Why winning in the digital era requires new measurement approaches
  • Strategies for discovering your best-performing marketing
  • Use cases for aligning your team around the metrics that matter

We're here to help. Download this ebook to find out how you can leap over the new digital divide and become a better marketer.

Featured Content

By submitting this form, you agree to receive email communications from Nielsen Visual IQ. You can update your subscription preferences at any time by clicking here.

Check out our glossary of some of the most important terms associated with marketing intelligence.


Access more free resources on marketing intelligence, marketing attribution, marketing optimization and more.