By using this Site, you consent to the use of cookies. For more information, please see our Privacy Policy.

X

8 Best Practices for Implementing Multi-Touch Attribution

8 Best Practices for Implementing Multi-Touch Attribution

Marketing Attribution

EBOOK

Learn the best way to get started with multi-touch attribution.

Implementing a cross-channel attribution strategy can seem complex for any business, large or small. But with proper planning and collaboration, multi-touch attribution can have a tremendous impact on performance.

Multi-touch attribution shows you the impact of each addressable touchpoint on a conversion and helps you plan and optimize at a granular level.

Download the ebrief to learn:

  • Key findings from Nielsen Visual IQ’s experience with premier companies
  • Steps for how to execute a successful attribution strategy
  • Best practices for overcoming implementation and adoption challenges
  • Practical takeaways for you and your team

Featured Content

By submitting this form, you agree to receive email communications from Nielsen Visual IQ. You can update your subscription preferences at any time by clicking here.

Check out our glossary of some of the most important terms associated with marketing intelligence.

VIEW GLOSSARY

Access more free resources on marketing intelligence, marketing attribution, marketing optimization and more.

VIEW ARCHIVE