Five Marketing Measurement Mistakes Retailers Are Making Today
Every year, your team runs a similar set of promotional campaigns, tweaking them slightly based on past performance. This quarter, you designed a new campaign that breaks the mold, and you’re confident it will drive sales lift. You convinced your manager to fund the campaign, but now that it’s nearing completion, you need a quick, accurate way to prove that the investment was worthwhile -- and that more campaigns like it should be run next quarter.
If you’re like most marketers, you use an array of tools and tactics to help you understand how your marketing efforts drove sales, but you do not have the tools or data to prove the value of those sales outcomes in terms of dollars and cents.
Powered by proprietary store sales and debit and credit card transaction data, Nielsen Campaign Lift provides that missing link, enabling you to plan, activate and measure advertising effectiveness based on actual sales. Campaign Lift connects media exposure data with online and offline transactions through an anonymized match, and measures sales impact by analyzing changes in consumer purchase behavior from exposure to your campaign, whether it was digital, TV, radio or print. But with so many measurement solutions on the market, how do you know if Campaign Lift is the right tool to help you prove that your campaign drove sales value? Download our Solution Brief to find out.