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Barriers to Faster Optimization and How to Overcome Them

Barriers to Faster Optimization and How to Overcome Them

Data Activation

INDUSTRY ARTICLE

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Barriers to Faster Optimization and How to Overcome Them

In marketing, speed really matters. The faster you move, the better you’re able to keep pace with ever-evolving market conditions, competitive activities and consumer behaviors. A team’s ability to navigate these developments, change course as necessary and quickly capitalize on optimization opportunities are all keys to better performance, and better results.

Marketers already know this to be true: according to a recent study, 58% of marketers across the United States and United Kingdom agree that optimizing marketing channels on a daily basis or faster is critical, yet only one-third (33%) are able to do so today.

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