Data-Driven Marketing: There is No Excuse for Poor Measurement
Today’s era of consumer empowerment has forced marketers to rethink their communication strategies. The days of ‘spray and pray’ marketing are done. As consumers increasingly live their lives online, marketers need to deliver highly relevant and authentic experiences across every channel and device. If consumers don’t get it, they’ll take their business elsewhere.
As consumer expectations continue to rise, the pressure is on marketers to keep up with the latest trends and technologies in the drive for authenticity. A new year represents new opportunities for marketers to review the landscape, anticipate what’s to come, and adjust. So, what’s in store for marketers in 2018? Visual IQ CMO Wayne St. Amand explains in an article for MarTech Advisor.