Nielsen's Marketing Mix Modeling Solution
Back in 2005, when TheFaceBook pitched for a Starbucks DoubleShot advertising opportunity, social marketing might easily have been written off as a passing craze. But a decade later, with the re-named social network making over $9 billion in ad revenue in a single quarter, social media advertising is now an integral part of the digital marketing landscape.
From established players such as Facebook and Twitter to newer arrivals such as Snapchat and Instagram, brands are flocking to social networks in a bid to engage audiences. Ad sales in social media grew by almost 50% last year and remains high in 2017.
So what makes social media such a powerful tool for marketers and are they making the most of the opportunities it brings? Visual IQ’s Vanessa Tadier explains in an article for M&M Global.